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London, March 5, 2024: WineFi, a UK-based fintech platform, has announced a strategic investment from Coterie Holdings, a leading British fine wine group.
WineFi aims to provide easy and cost-effective access to fine wine as an asset class and has grown rapidly since its launch in October 2023, quickly becoming an established challenger in the wine investment market. I became a person.
Callum Woodcock, founder and CEO of WineFi, commented on the investment: As a young company with big plans, we are excited to leverage their deep expertise and infrastructure as we continue to scale aggressively. ”
The investment from Coterie Holdings follows WineFi’s successful pre-seed round led by SFC Capital, with support from Founders Capital and a number of high-profile angels, including incoming Inchcape Chairman Jerry Buhlmann.
Michael Saunders, CEO of Coterie Holdings, commented: “WineFi has quickly demonstrated the ability to attract previously untapped demographics into the world of fine wine. As we move forward, we are excited to see how Coterie’s network and ecosystem will support WineFi’s mission. We look forward to further supporting and exploring how we can expand our collection by drawing more emerging fine wine lovers to this intuitive and user-friendly platform.”
In addition to this investment, WineFi announced that Michael Saunders will also join WineFi’s Board of Directors. This comes on the heels of WineFi appointing Jonathan Keeling, former chief growth officer of Crowdcube.
Michael Saunders, who has over 40 years of experience in the wine sector and previously served as CEO of Bibendum, joined Koteria Holdings as CEO in January this year. Coterie Holdings owns leading retailers Lay & Wheeler and Hallgarten & Novum Wines, as well as Jera, a wine lending platform, and Coterie Vaults, a state-of-the-art bonded luxury wine storage facility. A high-class wine group.
“This strategic partnership marks a true milestone in the evolution of WineFi and our ability to provide our customers with access to superior assets at scale at high valuations,” said Woodcock. I am. “I’m excited to work with Michael and the rest of the Doujin team as we build a category-defining brand.”
For more information, please visit www.winefi.co.uk and https://coterieholdings.com/.
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