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dozanünovations, the leader in accessible marketing insights, releases annual report shaping the future of inclusive campaigns
Austin, Texas
,
January 10, 2024
/PRNewswire/ — dozanü Innovations, a pioneer in accessible marketing solutions, is pleased to announce the release of the 2024 State of Accessible Marketing (SOAM) report. This unique annual report serves as a definitive guide for businesses and marketers navigating the dynamic landscape of comprehensive campaigns, sorting his leadership indicators.
SOAM provides an unprecedented deep dive into the current state of marketing trends, providing valuable insights for businesses looking to create campaigns that resonate universally.This report is a treasure trove of knowledge, from key principles to meticulous evaluation criteria, and includes information on Warner Bros., AT&T, and
gallaudet university
Dove, Victoria’s Secret, Lego.
“What’s special about this report? We’re not just observers, we’re thought leaders in the accessible marketing space. With a legacy of credibility and expertise, we deliver insights that shape industry standards. By delving into our report, you declare, “You’re not only ahead of marketing trends, you’re charting a future where inclusivity is a reality rather than an aspiration.”
rachel burton
Director of Operations and Strategy at dozanü.
2023 saw a proliferation of creative solutions, with private companies spearheading comprehensive marketing campaigns and workplace culture initiatives. In 2024, authenticity will not only be encouraged; This is essential as brands need to truly capture the authentic experience of their viewers. This is reflected in the campaigns recognized in this year’s report, from blockbuster movies to holiday advent calendars.
Accessible marketing is more than just a trend. It forms the future of effective and resonant campaigns. With the 2024 SOAM report and accompanying checklist, dozanü hopes to provide businesses and marketers with the essential knowledge and insight to create campaigns that truly connect with diverse audiences.
A powerful tool for campaign evaluation, checklists demand excellence. Campaigns must achieve at least 8 out of 10 criteria, including simple language, non-performative approaches, and multichannel accessibility.
SOAM is tailored and an essential resource for businesses, marketers, and industry professionals at all levels. Whether you’re a seasoned professional or new to the field, this report provides essential insights to create campaigns that resonate universally.
Download the 2024 report and accessible marketing checklist below.
www.dozanu.com/soam
. Additionally, the 2023 edition is also accessible to those interested in exploring the evolution of trends in accessible marketing.
As a pioneer in accessible marketing solutions, Dozane Innovation is resolutely committed to shaping the future of inclusive and resonant campaigns. With an unwavering focus on universal resonance, dozanü provides practical insights, tools, and resources to help businesses, organizations, and marketers succeed in the evolving landscape of accessible marketing.
To dig deeper into accessible marketing and see how dozanü innovations can help companies create inclusive campaigns, visit:
www.dozanu.com
or by email
hello@dozanu.com
.
Media contact:
Dozane innovation
hello@dozanu.com
323.287.5685
@dozanuinnovations
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SOURCE Dozanu Innovations, LLC
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