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“Formula 1: Drive for Survival” on Netflix
Provided by Netflix
Box to Box Films is a production company of Netflix. Formula 1: Drive for survivalhas a minority investment from Bruin Capital, a global sports, media and technology focused investment firm.
Financial and other details were not disclosed, but Box to Box said Tuesday that the capital injection represents a “substantial” minority investment.
Founded in 2016 by Academy Award-winning producer James Gay Rees and Emmy Award-winning producer Paul Martin, Box to Box also produces sports productions, including F1 documentaries. SennaSoccer Doctor Diego Maradona and the Netflix tennis series breakpointas well as the Amy Winehouse doc amyamong others.
“With this new investment from Bruin, the company will expand into new areas (i.e. digital, branding, scripted) as well as self-funded projects, while also exploring strategic M&A.” Box to Box said.
The company will continue to be led by Gay Rees, Martin and managing director Samantha Lawrence, but will look to expand its senior management team in Los Angeles and London.
“Box to Box is ready to take the next step to realize its tremendous potential to become the definitive sports entertainment company globally, while continuing to produce best-in-class non-sports content.” said Gay Reese and Martin. “The response and impact to our work has been overwhelming and is the main reason for our inherent growth and momentum. To execute on this next phase of growth, we need to understand our business and We needed a creative partner, but also a partner who brings complementary resources and a track record that will excite the industry.”
George Pyne, founder and CEO of Bruin Capital, said: “In addition to being world-class storytellers, the team’s ability to turn insider access into tangible business growth and meaningful value creation is why everyone in the industry wants to work with them. Now, the key is having the capital and flexibility to create multiple businesses that deliver sustainable growth, and that’s where we come in. We’re fans of their work. In addition, we see endless possibilities for the company to leverage a variety of opportunities with athletes and teams, collaborations and business development with leagues, federations and brands.”
Bruin’s advisors on the transaction included Simpson Thatcher & Bartlett for legal advice and Morris & Company for financial advice. Box to Box worked with Mr. Houlihan Lokey as its treasurer, Mr. CMS as its legal director, and Mr. Grant Thornton as its accounting and tax advisor.
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