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Dynatrace, a leader in integrated observability and security, has named Laura Heisman as its new Chief Marketing Officer (CMO). Laura will officially take over the role, replacing Mike Maciag, who held the position for five years, and Maciag will provide her experience as an advisor until April 2024.
Laura Heisman’s 30 years of service to the technology industry has led her to reach enterprise, developer, consumer, and corporate audiences worldwide. She previously served as VMware’s CMO and held the reins of the company’s global marketing organization. Prior to joining VMware, Laura was a member of GitHub’s executive leadership team as Vice President of Communications and Corporate Marketing. Additionally, Laura has dedicated more than 10 years to Citrix Systems, driving the company’s global communications and brand awareness programs as Vice President of Communications.
Her critical role as an advocate for women in the technology industry has made her stand out as an empathetic leader, sponsoring employee resource groups for women at VMware, GitHub, and Citrix. Laura Heisman holds a Bachelor of Arts in Communication Arts from San Diego State University, a qualification that enriches her industry experience.
“We are very pleased to welcome Laura to DynaTrace,” said Rick McConnell, CEO of DynaTrace. “With a proven track record of developing impactful marketing strategies across a variety of sectors and for some of the technology industry’s most recognizable brands, she is well positioned to create, optimize and personalize end-to-end experiences for customers. It will play a vital role in the
Laura Heisman expressed her excitement about joining Dynatrace and said, “Each of these elements is becoming increasingly important to the success of digital transformation efforts: accelerated demand, deep understanding of the product, I look forward to contributing to the company’s growth, brand awareness, and customer loyalty.” As a market leader, she believes Dynatrace is “poised to become an iconic company in a rapidly evolving field.” Her primary responsibilities will complement the company’s core mission of helping customers meet their mission-critical requirements for observability, security, and AI.
McConnell also thanked outgoing Chief Marketing Officer Mike Maciag, saying, “On behalf of Dynatrace, I would like to thank Mike for his leadership and significant contributions to the company from pre-IPO to today. We would like to thank him for his commitment to our customers’ success and expansion.” “His awareness of our market and passion for developing talented marketers have contributed to Dynatrace’s long-term success. We are pleased that he will be with us through this transition.” .And I wish him the best of luck in the future.”
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