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Fintech based in Egypt Valu has partnered with Visa to launch the new prepaid Valu card across Egypt, offering a 60-month payment period with Visa accepted at all stores.
With the introduction of Valu Prepaid Card, users will be able to easily transfer funds from their Valu limit to their prepaid card. The user-friendly nature of the Valu prepaid card extends to smart budgeting, offering features like real-time balance tracking and transaction history directly within the app. In addition, Valu introduced his Spark it, a product that allows customers to make payments within one month at zero cost.
Walid Hassouna, CEO of Valu, said: “This launch marks an important milestone in transforming the convenience of payments across Egypt.” “The introduction of the Valu prepaid card does not just mean an expansion of our services, but also a smooth entry into a larger payment space through the transition from a closed-loop payment system to an open-loop payment system. With the new service, Valu aims to “address key market challenges, streamline operating expenses and enhance customers’ access to financial services. It means not only greater flexibility for our customers in stores and online, but also a shift towards operational efficiencies towards a more sustainable business model.”
Malak El Baba, Visa’s Vice President and Country Manager for Egypt, said: “By leveraging Visa’s cutting-edge global payment solutions, this card increases feasibility and convenience for Valu users and expands Visa’s vast customers will be able to seamlessly shop at any store within our network.” The Valu prepaid card not only introduces a new level of convenience, but embodies a shared vision to redefine customer expectations and create opportunities for improved financial access in Egypt. Designed to offer unparalleled convenience and financial flexibility, his Valu prepaid card is a way to facilitate seamless transactions and achieve a more inclusive and user-friendly financial environment in this country. . ”
Potential cardholders can obtain their cards at designated Valu booths. The activation process consists of the customer linking her QR code found in the card’s welcome letter to her Valu app on her smartphone.
Related: The MENA region is buzzing with fintech companies (how Visa is supporting fintech companies)
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