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Nicknamed the “Branding Whisperer,” Neff’s addition reflects plans to reinvigorate the iconic sporting event into a true entertainment and cultural powerhouse.
Los Angeles, February 22, 2024 /PRNewswire/ — Following a historic and successful event aspen Last month, Entrepreneur Sean Neff announced today that it has officially joined sports and entertainment brand X Games Ownership Group as an investor and advisor to accelerate the brand’s expansion strategy.
Photo credit: Shaun Neff / Dave Camara, courtesy of X Games
In addition to the iconic Winter and Summer Games each year, X Games plans to expand its events and content to include more comprehensive event qualifiers and new pop-up events that bring together sports, music and culture. . There will also be a greater emphasis on style and creativity in competitions, allowing both fans and athletes to express themselves more fully than at other competitions. X Games has already announced its return Ventura Summer X Games June 28th to 30thadditional new event dates will be announced in the coming months.
“X Games is an incredibly iconic brand and has been a part of my life for as long as I can remember, but its relevance and cultural connection has been lost,” Neff said. Ta. “This is not about building a brand, the brand is already huge. It’s about really intentionally rebuilding the brand and reconnecting with its youth and counterculture roots and ultimately extending the sport to a broader It’s important to transcend pop culture.”
Mr. Neff has also advised some of the world’s largest companies, including Sony Electronics, Target, and Walmart. He is also a co-owner of the sunscreen brand Sun Bum, which was sold to SC Johnson in 2019, and recently joined the ownership group of Los Angeles Football Club, known as LAFC. Neff’s brand His incubator, Beach House Group, has supported the success of his celebrity brands such as Moon’s Oral Care. kendall jenner and odell beckham jr.by pattern tracee ellis rossby BEIS Shay Mitchell Florence was bred and sold by Mills. millie bobby brown.
The founder of Neff Headwear, X Games’ newest investor, is no stranger to the action sports industry. Neff founded Neff Headwear in 2002 as the first full-fledged headwear company designed specifically for extreme and action sports. By collaborating with some of the world’s most prominent talents, he quickly became a leader in youth culture, pioneering capsule collections for celebrities and athletes. scarlett johanssonSnoop Dogg, DEADMAU5, Steve Aoki, kevin durant and Wiz Khalifa.
“I have worked with Sean in other businesses and am proud of the creativity and trust he brings to the team, drawing on his decades of marketing and branding expertise and deep relationships in the entertainment and fashion industries. I was surprised by the sex.” jam najafi, Founder and Chairman of MSP Sports Capital and Founder and CEO of Najafi Companies. “He has had incredible success building household names from the ground up. Already he has been a household name for nearly 30 years. I can’t wait to see how it goes.”
MSP Sports Capital, which acquired a majority interest in X Games from ESPN Productions in 2022, has relied on leaders in action sports, entertainment and now brand building to set the tone for the company’s future.
X Games has already seen a significant increase in viewership and engagement since the acquisition of MSP Sports Capital. Most recently, X Games Aspen 2024 saw a 70% year-over-year increase in digital and social streaming viewership and a 20% increase in social engagement. Linear broadcasting also saw an 8% increase in viewership for the January event.
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Photo credit: Sean Neff / Dave Kamaraprovided by X Games
About X Games
Since its founding in 1995, X Games has become a leading action sports competition and lifestyle brand, spotlighting the world’s best action sports athletes in each host city. For the past 29 years, X Games has brought the world’s best action sports events around the world, complemented by premier musical performances, year-round content and fan experiences.
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