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Just a year after opening her first store in Edmonton, St. Albert-raised entrepreneur Sophie Gray is bringing her journaling app-turned-therapy practice DiveThru back to her hometown.
Just a year after opening her first store in Edmonton, St. Albert-raised entrepreneur Sophie Gray is bringing a dive-through of her therapy practice from a diary app back to her hometown.
Scheduled to open in March in Jensen Lakes, DiveThru will be a five-person psychology clinic aimed at providing more accessible treatment options for local residents.
Gray launched DiveThru in 2019 as a guided journaling app, then evolved over the course of the COVID-19 pandemic into a full-fledged therapy practice that set up shop in Edmonton last year.
In an interview, Gray said he believes what sets DiveThru apart is its hybrid booking options, use of technology and consistent efforts to reduce bias.
“No. 1 is a hybrid approach,” Gray said. “Sessions are available in person or online, so if you don’t want to go in person in this cold weather, you can easily book an appointment online.”
“We always strive to provide services that reflect our customers’ daily lifestyles. Things are always changing.”
Regarding technology, Gray pointed to DiveThru’s online “matching tool.” People looking for a new therapist can use this tool to see if someone on the clinic’s staff is a good fit for the kind of help they’re looking for.
“Our matching tool is definitely a big hit with our current customers,” Gray says. “It will take about 5 minutes. We can match you based very precisely on what you’re looking for…but we can also match you based even more specifically on the characteristics and approach you’re looking for in a therapist.” can.”
“Whatever it is, we’re really leveraging technology to make the experience of going to therapy smoother, from matching to managing appointments to care between sessions.”
As the one-year anniversary of opening the Edmonton dive-thru store approaches, Gray said her approach seems to have resonated with many people, which is why they made the quick decision to open a second location. .
“We thought it was a natural next step to expand,” she said. “It’s clear that we have customers that really resonate with us.”
Gray attributes this connection to DiveThru’s commitment to mental health and treatment participation.
“We are making mental health unashamed,” she said. “I think [we] What we want to say really resonates with today’s generation. ”
“I don’t want to say it’s lighter, but it’s more approachable and less of a hush-hush approach that I think everyone can relate to.”
Gray said one difference between Dive-Thru’s Edmonton location near Whyte Avenue and the soon-to-open St. Albert store is that the St. Albert store is designed for more families rather than individuals. He said that this is what has been done.
“We definitely increased the size of the rooms because we think you’ll see more families and children in St. Albert,” Gray said. “We are seeing from what we have seen in other practices in this area that family and child therapy is much more popular.”
DiveThru’s St. Albert store is scheduled to open in March, but Gray said his team has not yet decided on an exact date.
The clinic offers discounted rates to eligible patients and direct billing to those with health insurance plans that cover psychological services.
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