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From humble beginnings in Rourkula to becoming the CEO of India’s largest auto giant, Suman Mishra’s journey is a story of passion and resilience. “My own struggles were internal, managing the competing demands of career and family.The real challenge was learning the art of prioritizing balance between being a CEO and my personal life. This wasn’t about superhuman multitasking, it was about strategy.” “Choices and ruthless prioritization. It’s a constant dance, surrendering to your passions and instincts.” My family has always stood by me as an unwavering support system. Their understanding and shared responsibility has helped me not only survive, but to be the best version of myself. “We can do the job.” said Mishra, CEO of Mahindra Last Mile Mobility.
As MD and CEO, she is writing a new chapter in the automotive industry. When asked about the issue she is trying to tackle, she explained, “We aim to make India’s last mile, three-wheelers and light commercial vehicles electric.”
Currently, the electric tricycle industry as a whole produces more than 600,000 vehicles annually. The company sold 16,945 three-wheeled EVs in fiscal 2022, and 43,693 in fiscal 2023, saying it is “on track to surpass this number this fiscal year.”
As part of her leadership, she has significantly expanded business in the electric three-wheel market by selling over 1.4 million three-wheel EVs over the past few years. This has doubled her direct employment and given over 40,000 customers small business opportunities.
So was there a glass ceiling to break? “There were a lot of microaggressions, but I’m focused on getting results, having an impact, and having a thick skin, so this The problems didn’t matter. My greatest satisfaction is building a sustainable career and maintaining my energy and passion as a CEO and mother. A path paved with driven and balanced choices.”
One of her greatest achievements was securing investment from the International Finance Corporation (IFC). This fueled growth, and the company achieved its first automotive PLI certification, strengthened its commitment to domestic manufacturing, and attracted further investment.
As a female leader, she strives to empower other women. “At our offices in Mumbai, Zaheerabad, Haridwar and Bengaluru, we employ women in a variety of key roles.Today, we are proud to say that we have women representation in every department, be it product development. manufacturing, quality, sales, strategy, marketing, human resources, finance, etc. We actively recruit women (according to their abilities) and make every effort to provide them with opportunities to reach their full potential. “We are always looking for the best talent to join us on this electrification journey,” the CEO added.
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