‘Fire the marketing team’: Sauber’s long-awaited name change leaves no impression as fans bash F1 team

The F1 community is completely disappointed in this new identity. Sauber F1 team. When Alfa Romeo decided to cease being Sauber’s main sponsor after 2023, all eyes were on what the new identity would be until 2026, when it will officially become a works team with Sauber. audi. The team name was originally “Stake F1 Team Kick Sauber” It is on the FIA ​​entry list.

But finally, the new avatar of the Sauber F1 team has arrived. And let me tell you, that has not been accepted at all by the F1 community. The team is now facing the brunt of fan ire. Sauber has officially announced its new identity for the upcoming season. The team will now Stake F1 Team. This rebranding highlights the new title sponsor, betting brand, that the team has taken on. stakean exclusive collaboration spanning the 2024-2025 season.

Stake, a gambling, entertainment and lifestyle company, initially partnered with the team as a sponsor for the 2023 season. Their involvement has now expanded, with them securing exclusive naming rights for the upcoming season.Not only has the company made progress within F1, but it also boasts links with Canadian rappers drake We are the shirt sponsor of Everton Football Club in the English Premier League.

team representative Alessandro Arunni Bravi Formula 1.com reveals the significance of this evolution, stating: “Last season represented the beginning of Stake’s F1 journey and Brando’s new role leading the Stake F1 team represents a natural and exciting next step on this path.” He highlighted the positive impact stakes have had on growing F1’s fan base and introducing the sport to new audiences.

co-founder of the stake, Edward Cravenaligned the company’s values ​​with those of F1 and expressed enthusiasm for the coming years. “Powered by a deep passion for speed, innovation and pushing boundaries, we are now ideally positioned to lead our team to unprecedented heights in 2024 and beyond.” he declared. Craven hinted at thrilling activations on and off the track, promising an exhilarating journey for stakes F1 teams and their fans.

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As news of Sauber’s new identity spread on social media, fans took to the comments section to express their disappointment with the team’s new avatar.

Sauber F1 Team faces backlash from fans over newly announced identity

one fan said in a serious comment suggesting that Sauber needs to fire the marketing team that came up with such a poor identity. They admitted that no matter what name they came up with, they would always remember the team as Sauber.

Another fan expressed his dissatisfaction with the team and decided not to include ‘Sauber’ in the team name.

A popular account called Formula 1 Daily, a great source for quick and up-to-date information about F1, summed up the sentiment by saying that everyone expects more from Sauber with its new identity.

Some fans have said they plan to ignore the team completely until Audi takes over in 2026.

Others echoed similar sentiments, saying the team is just a transition number until 2026.

One fan was left scratching his head, unable to believe that this was the best they could come up with after spending so much time since the end of the 2023 season.

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Looking ahead, the Sauber Group is set to be majority acquired by Audi in time for the 2026 regulations, with the German manufacturer already looking ahead to power units to accommodate F1’s major regulation changes scheduled for that season. We are working on the development of The Stake F1 team looks set for an exciting future, with the 2024 season promising to mark a new chapter in the team’s long history.