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In an investment, the leading indoor golf experience brand partners with a growth equity fund co-founded by restaurateur Danny Meyer to drive growth through new flagship stores and enhanced experiences.
Five Iron Golf’s 6th New York location in Grand Central
NEW YORK, N.Y., March 12, 2024 (GLOBE NEWSWIRE) — Five Iron Golf, the nation’s premier indoor golf and entertainment experience, has announced a $20 million minority investment from Enlightened Hospitality Investments (EHI); We have announced the opening of our new Grand flagship store. Central Station in New York City.
EHI is a pioneering investment firm that accelerates the growth of people-driven companies. Co-founder and Managing Partner Danny Meyer, along with Mark Leavitt, Pete Mavrovitis and Harry Seeher Toth, brings unparalleled hospitality and consumer business expertise and experience to the partnership. bring. This investment is a financial milestone and aligns EHI with Five Iron Golf’s commitment to providing a unique blend of golf and entertainment through flagship store expansions and franchise opportunities.
Widely recognized as a pioneer in the hospitality industry, Mr. Meyer is the founder and chairman of Union Square Hospitality Group (USHG). USHG owns and operates award-winning New York City restaurants including Union Square Cafe, Gramercy Tavern, and The Modern. She is also the founder and chairman of Shake Shack. As part of the investment, Peter Mavrovitis, co-founder and managing partner of EHI, will join Five Iron’s board of directors and provide strategic guidance on the direction of the partnership.
“We are excited to partner with Five Iron Golf to further strengthen our innovative blend of golf, hospitality and fine dining,” said Meyer. “This investment is a testament to our belief in Five Iron’s vision and our commitment to opening the world of golf to both enthusiasts and committed amateurs who want to practice their inner love for the game without having to go to the links. ”
Jared Solomon, CEO and co-founder of Five Iron Golf, expressed his enthusiasm for the support from EHI, saying: With this support, we are ready to accelerate our growth, enhance our service offerings, and continue to provide an unparalleled experience for golf enthusiasts and beginners alike. Together with Danny and EHI, we embark on an exhilarating chapter of innovation, expansion, and unforgettable moments on the green. ”
Five Iron Golf Grand Central is the company’s sixth location in New York and features 16,390 square feet of space with 15 golf simulators, two full-service bars, and activities such as air hockey, billiards, and shuffleboard. Features a lounge area. “We are excited to unveil our flagship at Grand Central and begin this transformational chapter for Five Iron,” said Nora Dunnan, co-founder and chief development officer. “It will propel us into an era of growth and innovation. Located in the heart of Midtown, our flagship store promises an exceptional experience for golf enthusiasts, corporate entertainment, and an unparalleled sports bar.” The Grand Central flagship store is now open at 101 Park Avenue, Floor 3, New York, NY 10017.
About Five Iron Golf
Five Iron Golf is a leader in indoor golf and entertainment with a global presence with 24 locations across 13 states and four countries. Known for its state-of-the-art simulators, premium amenities, top-notch instruction, and vibrant community atmosphere, Five Iron Golf offers a dynamic atmosphere to play, practice, and party. By seamlessly integrating technology, social engagement and competitive spirit, Five Iron Golf is reimagining the indoor golf experience to offer something for everyone. Beyond golf, Five Iron serves as an ideal space to host private celebrations and corporate gatherings.Let’s have fun fiveirongolf.com.
About EHI
Enlightened Hospitality Investments (EHI) is a value-add strategic investor created to identify growth potential and investment opportunities for internal and external ventures leveraging Union Square Hospitality Group’s brands, businesses and teams . EHI partners with its portfolio companies to provide strategic direction, operational experience, increased visibility and access to relationships, resulting in greater value creation for all stakeholders. For more information about Enlightened Hospitality Investments, please see below. www.ehi.fund.
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CONTACT: Danielle Kindelmann Five Iron Golf 6312521208 danielle.kindelmann@fiveirongolf.com Aaron Dorfman Lede 5166596826 fiveirongolf@ledecompany.com


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