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Financial advisors across focused RIAs benefit by getting their clients’ treasury funds back on track.
NEW YORK, March 19, 2024 (GLOBE NEWSWIRE) — Flourish, a platform that provides innovative access to financial products that help registered investment advisors (“RIAs”) improve their clients’ financial outcomes, , today announced a new formal relationship with Focus Financial. Partners (“Focus”), a leading partnership of independent fiduciary asset management firms, is making Flourish Cash available to other Focus firms.
Flourish has already partnered with more than 10 focus companies, including Buckingham Strategic Wealth LLC and The Colony Group LLC, who have successfully leveraged Flourish. This new relationship formalizes the existing strong organic relationship between Flourish and Focus, making his Flourish Cash available to additional Focus companies as Focus enters its next phase of growth. prepare to do so.
Max Lane, CEO of Flourish, said: “Over the years, we have been fortunate to work with many of our focus companies and help our clients generate higher returns from their reserves.” said. “Formalizing our relationship recognizes the mutual benefits that Focus Companies, its end clients, Focus, and Flourish have already enjoyed to date. As part of this expanded relationship, we will We look forward to bringing Flourish Cash to many Focus companies.”
“We are pleased to formalize our partnership with Flourish as a natural progression in line with our strategic vision to provide innovative financial solutions to our company and its customers,” said Focus President and CEO of The Colony. Group CEO Michael Nathanson added:
Flourish’s products are purpose-built for RIAs, helping financial advisors keep their holdings on track. His Flourish Cash, the company’s cash management solution, was named a “Software All Star” in the 2024 T3/Inside Information Software Survey. Flourish also recently announced Flourish Annuities, an end-to-end annuity solution built specifically for RIAs and their clients.
More than 750 RIAs that collectively manage more than $1.5 trillion in assets trust Flourish to get more of their assets on track. The Flourish platform allows advisors to highlight their brand, integrate holdings into core technology systems, gain visibility into balances, statements, and tax documents, as well as client-friendly materials, robust, customizable compliance resources, and white paper. Access Globe Support, and other services. more.
About Flourish
Flourish builds technology that empowers financial advisors, improves financial lives and retirement outcomes, and provides new and innovative investment options for advisors. The Flourish platform currently supports over $4.5 billion in assets under custody and is used by more than 750 asset management companies representing over $1.5 trillion in assets under management. Flourish is a wholly owned subsidiary of Massachusetts Mutual Life Insurance Company (MassMutual). For more information, please visit www.flourish.com.
About Focus Financial Partners Co., Ltd.
Focus Financial Partners Inc. is a leading partnership of independent fiduciary asset management firms. Focus provides access to best practices, resources, and continuity plans for our partners who provide comprehensive wealth management services to individuals, families, employers, and organizations. Focus partner companies benefit from the synergies, scale, economies and best practices that Focus provides to achieve their business objectives. For more information about Focus, please visit www.focusfinancialpartners.com.
Forward-looking statements
This press release may contain forward-looking statements that involve certain risks and uncertainties. Actual results, performance or achievements may differ materially from those expressed or implied.
This feedback may not be representative of other customers’ experiences and is not a guarantee of future performance or success.
Flourish is an online platform that allows investors to access financial services and products. Flourish products are offered by different entities and are subject to different terms, investor protections, and risks. Flourish Cash is offered by Flourish Financial LLC, a registered broker-dealer. finra member. Flourish Financial LLC is not a bank. Check out the background of Flourish Financial LLC and its employees on FINRA. broker check. Flourish Crypto is owned by Paxos Trust Company, LLC, a New York limited purpose trust company regulated by the New York Department of Financial Services, which provides custody and enforcement services for Flourish Crypto accounts, and Flourish Digital Assets LLC, a New York registered company. provided. We are a commodity broker-dealer and provide the website and other services and support for Flourish Crypto accounts. Paxos is not affiliated with Flourish. Flourish Annuities generally refers to the annuity platforms operated by Flourish Technologies LLC (as applicable) and Flourish Insurance Agency LLC as the licensed insurance manufacturer providing insurance services related to such platforms. Flourish Insurance Agency LLC does business in California under the name Flourish Digital Insurance Agency. A pension is an insurance contract. Annuities displayed on the Platform are sold through Flourish Insurance Agency LLC, a licensed insurance manufacturer with offices in Jersey City, New Jersey, and are issued by one or more licensed life insurance companies. His Flourish entities mentioned above are affiliated companies. Flourish Cash, Flourish Crypto and Flourish Annuities accounts are separate accounts and only the assets within the Flourish Cash account may be subject to his FDIC or SIPC protection. Please Confirm. legal For more information, please see the sections of our website and the disclosures provided accompanying each Flourish service or product.
TCash balances in your Flourish Cash account are transferred from your brokerage account to deposit accounts at one or more third-party banks that have agreed to accept deposits from Flourish Financial LLC (Program Bank) customers. Program bank accounts pay a variable interest rate. Flourish Cash currently has a tiered interest rate structure as follows: Overview of pricing tiers. Each Annual Percentage Yield (APY) is subject to change at any time. Interest rates on Flourish Cash can be lower than the interest rates you would earn by opening a direct deposit account with a program bank. Cash balances in your Flourish Cash account that are transferred to one or more Program Banks are subject to FDIC insurance in accordance with FDIC regulations, including the FDIC Comprehensive Insurance Coverage Limits. FDIC insurance is not provided until funds arrive at the program bank. You can view Flourish Cash’s current program bank here here. For additional information regarding FDIC coverage, please visit: https://fdic.gov/ and https://www.florish.com/advisors.This feedback may not be representative of other customers’ experiences and is not a guarantee of future performance or success.
CONTACT: Marissa Arnold for Flourish flourish@marissaarnoldpr.com


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