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Timeline, an independent company from the Ecole Polytechnique de Lausanne (EPFL), was founded in 2007 by Chris Rinsch (co-founder and chairman) and Patrick Abischer (co-founder and chairman) to develop innovative solutions for longevity. Established.
According to a L’Oréal news release, Timeline “has developed a unique molecule, Mitopure®, whose properties are to recycle and rejuvenate mitochondria, the powerhouses of cells that tend to malfunction with age.”
The company said this new technology is backed by more than a decade of research by renowned scientists, multiple groundbreaking clinical studies and an extensive patent portfolio.
The new investment will allow Timeline to further develop its technology and expand its business.
Barbara Lavernos, L’Oréal Group Executive VP and CEO of Research, Innovation and Technology, said L’Oréal Group has been working for more than 10 years to understand this approach to beauty.
“Longevity adds a new dimension to beauty by preventing, correcting and even reversing the aging cycle of the skin, scalp and hair. We are delighted to invest in Timeline, which provides key properties “You should be able to translate it,” she said. Promotes skin health and beauty for longevity. ”
The concept of aging is evolving
Forecasting consultancy Future Laboratory previously identified ‘longevity lifestyles’ – consumers’ growing desire to extend and optimize their lives – as one of the macro trends for 2023.
The report found that despite life expectancy increasing over the past two centuries, conditions such as cancer and heart disease are prevalent among the elderly, meaning that despite living longer, pointed out that they are not necessarily able to enjoy the quality of life they desire.
“Nonetheless, the concept of aging is evolving,” said strategic futures analyst Nina Marston in an article on Longevity Lifestyles. “Advances in technology and changing perceptions of demographic boundaries and maturity milestones are leading to a growing recognition that identities can change and that self-actualization can take shape on a continuum.”
This is driving curiosity and research into achieving optimized health and longevity through a “longevity lifestyle” approach, she said.
This itself seems to be an extension of the “biohacking” trend that has become prominent in the beauty and wellness industry in recent years.
“As consumers gain more control over their aging process, more consumers are turning to the beauty, health, and wellness field for scientific solutions, and advances in technology and accessible long-life products and services,” Marston said.
Health and beauty companies are now “pursuing longevity through rigorous scientific research, exploring solutions in areas such as skin care, nutrition, IV therapy, wearables, and biomarker monitoring,” she concluded.
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