Former Disney executive appointed as DMA chairman

British data marketing industry body DMA is hoping for a little magic with the hiring of former Disney executive Tony Miller as its new chairman. DMA Managing Director Rachel Aldighieri said Miller was chosen because he is a “marketing pioneer and has played a pivotal role in our industry for many years. “He’s seen a fundamental shift in marketing.” What was once a traditional, straightforward approach is now undeniably data-driven. Tony knows the industry and his DMA inside out and will play a key role in growing our membership base. ”

With over 700 corporate members, the DMA has become Europe’s largest community of data-driven marketers and is known for its annual UK Awards program, which celebrates creativity, data, strategy and results-driven work.

Miller explains DMA this way: “the An industry association focused on advocating for consumers. Through this (consumer) lens, DMA holds industry accountable across his DMA Code. This is what we aim to protect above all else, advocating for consumers and providing data and insights that help marketers demonstrate their value. What do you offer within your industry and how are you helping your business grow?

We work from the classroom to the boardroom, looking at all levels of marketers. Support them along the way. We equip, train and upskill marketers, advocate for consumers with data best practices, and lobby for decisions within government to ensure the law protects consumers. exists to help marketers excel in their daily work and deliver quality work. ”

In his new role, Mr. Miller shows that he recognizes how the industry is changing and needs to innovate. “Customer expectations of brands are increasing and competition is fierce in all sectors. This is further exacerbated by macroeconomic and political influences, and the role of the marketing industry in driving business growth is increasing. We’re in the spotlight like never before. We’re committed to informing, inspiring, improving, and influencing our industry through not only the tools they need to succeed, but also our established community of experts. We are committed to providing the industry with the knowledge and know-how to interact.

This focus on the role of senior marketers in growing the business will help us understand the overall impact of measurement and marketing on the business and its legacy in the talent we develop for the future. , creating a huge opportunity to increase your impact. ”

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