Former Milwaukee Film executive launches marketing firm specializing in DEI
Two former Milwaukee film executives have launched a new engagement marketing company known as Culture by Design. Jero Blanks and Maureen Post announced their new business venture in a press release Tuesday, nearly three months after leaving their respective roles as chief innovation officer and director of strategic partnerships in Milwaukee. did.
Two former executives milwaukee movies We have launched a new engagement marketing company known as Design by Culture (Culture x Design).
jello blanks and Maureen Post Tuesday, about three months after leaving their respective roles as chief innovation officer and director of strategic partnerships at Milwaukee Film, the nonprofit operator of the annual Milwaukee Film Festival and the Oriental Theater on the city’s east side. announced a new business venture in a press release. .
According to its LinkedIn page, Culture x Design’s efforts aim to address the social and cultural impact of racism in Milwaukee. “We recognize that a lack of cultural diversity limits social interaction within community spaces,” the company says in its bio. “In our commitment to fostering vibrant, diverse, and inclusive communities, we aim to break down these barriers by creating spaces that celebrate diversity and artistic expression. This allows us to build connections that strengthen community cohesion while raising awareness and understanding.” To that end, Culture x Design offers programs and social events throughout the year that champion diversity, equity, and inclusion. He says he plans events. Blanks and Post, who manage Culture x Design as his partner, are not used to this kind of work.During his nearly 10-year stint at Milwaukee Pictures, Blanks black lens The program is a nationally acclaimed initiative launched in 2014 to highlight the work of Black filmmakers. Post, who spent 12 years at Milwaukee Film, Culture & Community FestivalOriginally known as the Minority Health Film Festival, the festival was launched in 2019. In 2020, the two worked together to lead the creation of his DEI training program for businesses, the Engage & Activate program.
The co-founders and managing partners include: ranelle washingtonHe will serve as lead advisor to Culture x Design while maintaining his current roles as partnership development advisor for American Family Insurance and chair of the WHEDA board. “First and foremost, we are committed to creating public initiatives that foster inclusive community spaces and serve the diverse interests of a vibrant city,” Blanks said. “We have over 30 years of combined experience developing cultural events for communities and interactive brand experiences for corporate partners.”