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As 2024 begins in earnest, the contours of Asia Pacific’s marketing landscape are being reshaped by a convergence of factors, from emerging technologies to changing consumer behavior to evolving regulatory frameworks.
In this era of digital acceleration and increased connectivity, the very fabric of marketing is evolving significantly, blurring traditional boundaries and beckoning new frontiers. As brands seek to navigate this complex landscape of opportunities and challenges, anticipating and adapting to consumers’ evolving needs and preferences has never been more pressing.
as part of Marktech APACOur exclusive thought leadership series called “What’s NEXT” is back. Uncover the threads of innovation, cultural nuance, and strategic foresight that weave the tapestry of this diverse and dynamic market. From the importance of artificial intelligence (AI) in both creative and enterprise applications to the proliferation of data-driven strategies as we enter the age of privacy-centric advertising, these are the trends in marketing across a variety of industries to drive regional marketing. Here are some insights his leaders shared. Scene from 2024 onwards.
Check out the first lineup of published insights from marketing leaders in this series.
our first what’s next Articles about thought leadership, Sudipto Das, VP of Advertiser Solutions, PubMatic APACHe shared his thoughts on the future of programmatic supply chains. This means rethinking supply chains and, in turn, creating new opportunities for differentiation and value creation for the industry. For more information, read the full article here.
In this work, Billy Loizou, Vice President, Asia Pacific, AmperityHe notes that executives who genuinely buy into the digital transformation process are more likely to effectively drive change and communicate its benefits to their teams. Check out his byline to learn how these priorities are critical to leading your organization to a successful and adaptive future.
From the exponential growth of free ad streaming TV (FAST) to the impact of AI in advertising, check out the comprehensive byline from industry leaders here. nexen And read their insights on some of the strategic shifts that are shaping up to define the year ahead.
This signature field Jenny Johnson, Head of Marketing, GrabAds, details how Southeast Asian brands can effectively serve as the ideal companions needed by travelers seeking authentic and superior travel experiences, now and in the future. Check out her byline here.
From the long-anticipated shift from third-party cookies to first-party data to the use of AI and the evolution of e-commerce, these are the trends that will help shape the future of brand connectivity, according to the byline. It states that there is. Harley Ramien, Director of Asia Pacific, Bonzai.
Sathya Anand, Director of Digital Strategy, Iris SingaporeIn this article, he explains how CMOs and marketing leaders need to take a step back, create a martech framework that works for them, and become the people who champion it within their organizations. sharing their insights.
Marketers who have spent years trying to “win” the organic search engine visibility game are understandably feeling frustrated by this latest disruption and are adjusting their search marketing strategies to meet a new set of parameters. You may need to adapt and innovate again. Don’t worry anymore. Gary Cheung, General Manager, NP Digital Hong Kong and Taiwan This article provides practical insights to help you win online searches this year.
for Matt Tindale, Head of LinkedIn Marketing Solutions, Enterprise APAC, LinkedIn, the future of work that B2B marketers should focus on, from implementing AI across the enterprise, the continued importance of measurement frameworks, and a focus on more human-centered approaches to building consumer trust. This section explains.Check out his insights here.
In this signature field, Killian Menigot, Senior Production Manager, Nexxen Studios, TokyoLet’s share some of the benefits of data-driven in-stream video advertising for publishers and advertisers. To learn more about how this type of advertising not only gives publishers a powerful monetization tool, but also paves the way for viewers to experience engaging and personalized advertising, read this article .
AI is now being used to improve every aspect of DOOH advertising, from targeting and personalization to creative development and measurement. Divya Acharya, GroupM Nexus APAC Vice President of Solutions Design, Development and Marketing Sciencesshares in her article how the ambitions of AI-focused businesses that are currently forming will drive this growth in the coming years.
Regarding this work, Shahid Nizami, Vice President of Sales, Braze APACLearn how marketers can effectively leverage the power of first-party data, starting with creating a unified customer view and enabling data agility to move brand data at the speed of business. Gave advice. Read more about his insights here.
As digital platforms relentlessly expand and the ever-evolving landscape of consumer behavior intensifies the battle for attention, compelling brands need to redefine their marketing strategies and develop a distinctive identity. Shant Oknayan, Vice President, TikTok Global Business Solutions, Asia, Oceania and Africashares insights on encouraging brands to instill creative and courageous thinking in their modern marketing strategies this year. Read more about his advice here.
Although consumer needs have not changed radically, the evolving dynamics of how retailers respond to these consumer needs constitute a dynamic blend of art and science.for Lee Soon Yean, Country Manager, Adyen, Malaysia, adaptability is key to long-term success in the ever-changing retail industry. Read more of her retail-focused insights in this article.
In this work Jonathan Reeve, Eagle Eye APAC Vice PresidentDespite the continued popularity of subscription-based models, their competitive edge lies in partnering with professional and experienced solution providers who excel at optimizing these programs efficiently and effectively. It gives you actionable insight into how you can benefit from the brands you run. His detailed insights on this topic can be found in his byline.
While most advertisers think about third-party cookies in terms of targeting, they are used across a variety of tools ranging from data collection, audience segmentation, data onboarding, and most importantly, measurement. .for Peter Ibarra, Head of AdTech Solutions, Amperity, brands that have moved away from a cookie-centric environment have enjoyed a competitive advantage and will continue to do so, as most of the industry has not transitioned their reliance on 3P cookies. You can read more about this in his byline.
Taj Samson, Executive Director, Brand Performance, APAC, LandorBy following the steps outlined and following a strategic and comprehensive implementation process, organizations can intentionally address the data deluge and turn valuable insights into measurable improvements and in the dynamic world of marketing. We shared how to ensure lasting success. In this article, learn more about how marketers can navigate the ocean of data.
‘What’s next in 2024? Thought Leadership Series”What’s next in 2023-2024? Series” brings together APAC marketing and industry leaders to share marketing insights and predictions for the coming year. If you would like to participate in this initiative, please contact us below. [email protected].
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