[ad_1]
“As an entrepreneur, having dreams, positive thinking and the courage to take responsibility are essential. You also need the determination to pursue your dreams and invest in them,” he says.
“For me, I am driven by a vision to establish Viva Goods as a leading brand operator with a dynamic global brand portfolio. I am passionate about creating products that are profitable.” Happiness. ”
Lee’s journey as a gymnast greatly influenced his approach to business. The rigorous training he endured during his athletic career gave him a strong sense of determination and resilience, which he now uses in his entrepreneurial endeavors.
“As a former gymnast, I have encountered many challenges that have shaped me into the person I am today. These experiences have given me the courage and determination needed to face the obstacles and challenges of starting and running a business. He gave it to me.”
Lee believes that entrepreneurship and sportsmanship share common characteristics. Both call for dreams, passion, courage, and responsibility in individuals.
“Although it has been more than 30 years since I retired from competitive gymnastics, the spirit of the sport remains ingrained in the structure and operations of the company I lead.
“I strive to build passionate teams who face challenges with courage and work together to achieve business breakthroughs,” he explains.
The Company believes that Viva Goods will become a more attractive investment after being listed on the main board, which will improve the trading liquidity of the shares and increase the confidence of trading parties in the group’s financial strength. is expected. moreover,
Harnessing the power of innovation and cultural creativity
Product design is about more than just style, comfort and quality. Innovation, sustainability and cultural creativity are gaining importance in order to meet the evolving demands of customers.
As a brand, “Li-Ning” is committed to innovating professional sports equipment by leveraging advanced technology backed by strong research and development efforts.
Lee recognizes the global shift in consumer preferences towards sustainability and is adapting its brand strategy accordingly to remain relevant in various markets. .
Consumer preferences in a particular market are also shaped by cultural identity. This is particularly true in China, where the Li-Ning brand and brands within the Viva Group integrate elements of sports and Chinese culture through product designs that appeal to Chinese consumers.
“Meanwhile, we will continue to strengthen our marketing activities and strengthen our current sales network, as well as expand sales channels for the new bossini.X brand.”
For example, ‘bossini.X’s sponsorship of the Chinese cycling team is a powerful platform to increase brand awareness. This partnership enables us to seamlessly integrate cycling elements into our product design process, resulting in a wide range of innovative and functional products.
Overcoming the opportunities and challenges of globalization
In addition to cultivating its own brands, Viva Goods has also acquired well-known brands such as Clarks and TESTONI. Through these acquisitions, Viva Goods aims to increase its market presence by injecting unique innovations into these iconic heritage brands.
Through these strategic acquisitions, Viva Goods has successfully expanded its operations to approximately 80 countries in Europe, America, Asia Pacific, and the Middle East.
Globalized supply chains give companies access to resources such as raw materials, labor, and expertise from around the world. This allows businesses to allocate resources more effectively, increasing operational efficiency and reducing costs.
“Globalization also gives companies access to talented managers in different regions, which drives innovation and increases competitive advantage. It also leads to a concentration of consumer preferences, which allows companies to will be able to develop products for a global audience.”
But he also acknowledged that globalization poses challenges for Chinese companies, including adapting to different cultures and consumption habits in foreign markets and dealing with global competition.
“To succeed in global markets, companies must adapt to cultural diversity, navigate regulations, and remain competitive. This provides opportunities to tap into larger consumer markets and develop new markets. will be opened,” he says.
With determination and perseverance, anything is possible
Young individuals have unique advantages in this rapidly evolving digital environment. They are not only up to date with the latest technology, but also have a deep understanding of the interconnections between business, markets and society.
“I am impressed by today’s young generation. Their exceptional market acumen, global perspective, and technology knowledge set them apart. Their ambitious dreams and pushing their limits. I believe success is well within reach if we are determined to expand.”
Even with a good start, entrepreneurship remains a challenging journey that requires a lot of effort and faces many difficulties and obstacles.
“Seize opportunities, pursue your dreams and passions, take risks, and work hard.” Lee encourages young entrepreneurs to pursue their dreams and make the most of the opportunities available to them. Masu.
With a deep understanding of the relationship between sports and business, Lee continues to inspire others to follow their dreams. His journey proves the fact that with determination and perseverance, anything is possible.
[ad_2]
Source link
