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Apple is likely to acquire fitness company Peloton this year, according to a new hedge fund manager’s predictions.
Deepwater Asset Management Annual Forecast for 2024 (via See moreThe move will help Apple strengthen its Fitness+ subscription service, adding devices that complement the Apple Watch and existing activity tracking software. Absorbing Peloton’s 3 million subscriber base would ostensibly increase Apple’s subscription revenue by about $1.7 billion, the company claims, matching its continued investments in health and wellness.
Apple has repeatedly surfaced as a potential buyer for Peloton in 2022 amid financial woes and threats to its business model, but the company’s outlook has since improved somewhat, with Deepwater Asset Management’s new forecast the first in a while. This led to serious discussion of this possibility. Big questions remain as to why Apple would want to take responsibility for Peloton’s fragile business model instead of simply focusing on growing his Fitness+, but anything is possible.
Deepwater Asset Management also believes Apple will introduce generative AI to Siri this year and integrate an Ajax-based model into a new version of Siri likely to be announced at WWDC. This change should improve Siri’s personalization and natural conversational abilities. The hedge fund manager also doesn’t expect Apple to announce any additional Vision Pro products this year.
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