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The European Commission (EC) has unveiled a number of moves to assess competition in the market for generative AI and so-called virtual worlds, including an assessment of whether Microsoft’s investment in OpenAI is reviewable under merger control. did.
Apart from its initial view on the relationship with Microsoft, the regulator warned that it was assessing the agreements signed between large digital companies and generative AI players, and the ramifications for the wider market.
News of interest in deals in this space came as the company entered into two initial discussions. One focused on the generative AI market, and the other looked at the level of competition associated with “virtual worlds.”
In a call for comments on both issues, stakeholders were asked to share their current experience with competition in the field, barriers to entry, and the potential role of future legislation. The submission deadline is March 11th.
It is fundamental that these new markets remain competitive and that nothing stands in the way of business growth and delivering the best and most innovative products.
Margrethe Vestager – Vice President Competition Policy
european commission
Margrethe Vestager, EVP Competition Policy, EC (caught in the photo), as these two fields are rapidly evolving, “these new markets are preventing us from remaining competitive, allowing companies to grow, and providing consumers with the best and most innovative products.” It is fundamental that there is no such thing.”
“We invite companies and experts to tell us about any competitive issues they may be aware of in these industries, while also closely monitoring AI partnerships to ensure they do not unduly distort market dynamics.” she added.
The EC’s announcement to investigate whether Microsoft’s investment in openAI could fall under merger control rules comes a month after similar moves were launched by the UK and reportedly the US. It was conducted.
The European Union is also working on legislation governing the use of AI, although recent moves have focused on competition in this area. However, the interest in the sector comes with some trepidation, with industry group Digital Europe warning of the dangers of over-regulation in this emerging field.
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