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Do you want a game controller that “suggests button remaps and sensitivity adjustments” depending on your usage? How about a gaming mouse that “adjusts DPI settings in real time, ensuring cursor movement is always precise and smooth”? Or a keyboard that “suggests key remaps and macros to suit your gaming habits”? These are all the promises of AI Shark, a new peripheral maker from the company’s former US CEO who launched GameShark in 1996. is.
“We have updated our product and brought it into the era of artificial intelligence, machine learning, and supercomputers,” AI Shark’s website states. What is not written is how.
AI Shark, which debuted at this year’s CES, is part of a wave of hardware companies jumping on the AI bandwagon and claiming they offer big benefits to gamers. For example, MSI just announced a monitor that is said to help you keep track of your League of Legends opponents. “By harnessing the power of AI, supercomputers, and our exceptional code-writing team, we will surpass the original GameShark’s victory by 10x and redefine the gaming world on a global scale,” AI Shark CEO Todd Hays said in a press release. That’s what we’re aiming for.”
There’s a bit of an old connection here. GameShark was a popular accessory in his 90s that allowed console players to cheat in games and change the game’s code in memory to access test levels or cut content. I did. Hayes was head of the Americas division of GameShark’s developer company, Interact, during its heyday. Most recently, he and his AI Shark chief technology officer founded a Bitcoin Gift Card company called BitCard. The company has not posted on social media since May 2023. As far as I know, this card is no longer sold.
AI Shark isn’t operating entirely on its own here. It has partnered with audio company Altec Lansing, which issued a press release announcing that it is “the first licensee of AI Shark’s cutting-edge gaming software.” It’s about the headset, but I didn’t mention it. It promises “real-time auditory guidance” and “verbal cues about in-game events” to help you in-game.
Judging by images of the headset on AI Shark’s website, which have the AI Shark logo badly photoshopped onto the existing $59.99 Altec Lansing Whisper headphones, these products are currently in the theoretical stage. I feel like there is. The controller is a $35 Bluetooth model sold on Amazon that also has a Photoshopped logo.
Our XGPT system learns what the player is going to do, what it should do, and knows before it does it.
Todd Hayes, founder of AI Shark
AI Shark’s website does not list its products as mockups, but in an email to PC Gamer, CEO Todd Hays said that the products are “based on technology demos that have already been developed. “Product concept with proof of concept.” Hayes also said the peripheral “will have integrated TPU processing,” referring to his Tensor Processing Unit, which is optimized for machine learning.
The website makes no mention of the AI features promised for the peripheral. Possible Therefore, it is difficult to believe these claims without substantiation. In fact, I think the way it’s currently presented is misleading. The AI game controller listed on the website is not the “masterpiece of precision engineering” that AI Shark claims. Granted, it doesn’t “include sensors that detect grip, pressure, and button timing to adjust button sensitivity and response in real time.”
How is that possible! This is an off-brand controller available on Amazon that one reviewer called “absolute garbage!” Another called it “bad.” (Just to be clear, they’re saying it’s bad because you can play Minecraft on an iPad, not because of the AI features.)
If AI Shark is indeed building its own hardware with any of the AI capabilities it claims, the final product will likely look different than what is currently listed on its website. Probably. Hayes corroborated the claimed feature in an email, saying that AI Shark’s “XGPT training system” “learns what the player is trying to do, what it’s supposed to do, and then does it. “We are currently under strict non-disclosure agreements” to do those things, he said.
Perhaps the company just wanted to get its name out there and actually intends to offer the products you see here. If so, the way it spews lofty claims with little evidence to support them is a reminder to be highly skeptical of anything that seems to have anything to do with AI this year. Everyone wants a piece of the hype.
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