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New York, USA, January 25, 2024 (Globe Newswire) — The global market for artificial intelligence in marketing will grow at a compound annual growth rate (CAGR) of US$ 12.35 billion in 2022 to US$ 93.9 billion by 2032. It is expected to grow to US$80 million. It was 22.5% during the forecast period.
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Artificial intelligence (AI) has transformed marketing by leveraging data analytics, machine learning, and automation. AI-powered tools allow marketers to process vast amounts of data, extract valuable insights, and make data-driven decisions. Personalization and targeted campaigns are made possible by AI’s ability to segment customers based on their preferences and behaviors. Predictive analytics helps predict trends and optimize strategies, and chatbots enhance customer support. Automation streamlines repetitive tasks like content creation and ad optimization, freeing up time for strategic initiatives. AI allows marketers to increase efficiency, improve customer engagement, and improve business performance in an increasingly competitive digital environment.
“Global artificial intelligence in the marketing market Size, share, and impact analysis of COVID-19; Support by type (cloud and on-premises), technology (machine learning, adaptive learning, natural language processing, natural language generation, speech recognition, advanced analytics, computer vision), and application (sales forecasting, content curation, virtualization) , predictive analytics, advertising optimization, dynamic pricing, etc.), by end user (BFSI, retail and e-commerce, government, IT and telecommunications, healthcare, commercial organizations, etc.), Analysis and forecast by region (North America, Europe, Asia Pacific, Latin America, Middle East, Africa) from 2023 to 2032.
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Natural language processing segment is expected to grow at a CAGR of approximately 22.3% during the forecast period
Based on this technology, the global artificial intelligence in marketing market is categorized into machine learning, adaptive learning, natural language processing, natural language generation, speech recognition, advanced analytics, and computer vision. Natural language processing (NLP) segment is an area of artificial intelligence (AI) in marketing that is expected to witness significant growth during the forecast period. NLP technology enables AI systems to understand and interpret human language, facilitating effective communication and engagement with customers through chatbots, voice assistants, and sentiment analysis. The increasing amount of unstructured text data such as social media posts, customer reviews, and emails requires advanced NLP capabilities to extract meaningful insights. Furthermore, advances in machine learning algorithms and neural networks have improved the accuracy and performance of NLP models, further promoting the adoption of his NLP in marketing applications.
The IT and communications segment is expected to grow at a CAGR of approximately 21.8% during the forecast period
Based on end user, the global Artificial Intelligence in Marketing market is segmented into BFSI, Retail & E-commerce, Government, IT & Telecommunications, Healthcare, Commercial Organizations, etc. The IT and Telecommunications sector is projected to witness significant growth during the forecast period for Artificial Intelligence (AI) in the Marketing Market. Several factors will contribute to this expected expansion, including the IT and telecommunications industries leading the way in adopting advanced technologies and AI being seen as a game changer in enhancing marketing strategies. doing. AI-powered solutions allow telcos to analyze vast amounts of customer data, personalize offers, optimize pricing, and improve customer experience. Additionally, AI automates customer support with chatbots, reducing response times and increasing satisfaction. Additionally, the increasing adoption of AI-powered analytical tools in the IT sector can provide businesses with valuable insights into market trends, customer behavior, and competitor analysis, leading to better-informed marketing. can drive higher-level decision-making.
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Asia Pacific is projected to grow at the fastest CAGR of approximately 23.2% during the forecast period
Regionally, Asia Pacific is projected to witness the fastest growth in artificial intelligence (AI) in marketing market during the forecast period. The region has a large population and a growing middle class, providing a huge consumer market for businesses to target. Additionally, Asia-Pacific countries are investing heavily in digital infrastructure to increase internet penetration and facilitate data-driven marketing initiatives. Additionally, e-commerce and mobile usage are rapidly increasing in the region, making it fertile ground for AI-powered marketing strategies. Additionally, governments and businesses in the Asia-Pacific region are increasingly recognizing AI’s potential in driving economic growth and competitiveness, increasing investment in AI research, development, and implementation.
Competitive analysis:
The report offers pertinent analysis of key organizations/companies involved in the global market along with comparative evaluation mainly based on product offerings, business overview, geographical presence, corporate strategies, segment market shares, and SWOT analysis. . The report also provides an in-depth analysis focusing on the company’s current news and developments, including product development, innovation, joint ventures, partnerships, mergers and acquisitions, strategic alliances, and more. This allows you to assess the overall competition within the market. The major global artificial intelligence companies in the marketing market include IBM Corporation, Google LLC, Amazon.com, Inc., Intel Corporation, Microsoft Corporation, NVIDIA Corporation, Micron Technology, Inc., Salesforce.com, Inc., Twitter, Includes Inc. , Baidu, Inc., Samsung, Albert Technologies, Oracle Corporation, H2O.ai., and his O360. others.
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market segment
This study projects revenues at global, regional and country levels from 2019 to 2032. Spherical Insights has segmented the global Artificial Intelligence in Marketing market based on the following segments:
Artificial Intelligence in Marketing Market, by Type
Artificial Intelligence in Marketing Market (by Technology)
- machine learning
- adaptive learning
- natural language processing
- Natural language generation
- voice recognition
- advanced analytics
- computer vision
Artificial Intelligence in Marketing Market (by Application)
- sales forecast
- content curation
- virtual assistance
- Predictive analytics
- Advertising optimization
- dynamic pricing
- others
Artificial intelligence by end user in the marketing market
- BFSI
- Retail and e-commerce
- government
- IT and communications
- health care
- commercial organization
- others
Artificial intelligence in the marketing market, regional analysis
- North America
- Europe
- Germany
- England
- France
- Italy
- Spain
- Russia
- rest of europe
- Asia Pacific
- China
- Japan
- India
- South Korea
- Australia
- Rest of Asia Pacific
- south america
- Brazil
- Argentina
- rest of south america
- middle east and africa
- United Arab Emirates
- Saudi Arabia
- qatar
- South Africa
- rest of the middle east and africa
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