Global competition Craft Beer Marketing Awards (CBMAS) returns for its fifth season with exciting innovations

CBMAS celebrates excellence in beverage marketing with new categories, new design challenges, and expands beyond beer

new york, January 26, 2024 /PRNewswire/ — The Craft Beer Marketing Awards (CBMAS), affectionately known as The Crushies, proudly announces the start of the 2024 awards season, marking a significant milestone as the competition enters its fifth year. CBMAS accepts applications from craft beverage industry creatives from around the world, including craft beverage manufacturers, their distributors, artists, and marketing partners.

Founded in 2019 jim mccune, jackie dibella curryand Ernie Canadeo EGC Group’s CBMAS has evolved into the first international awards program dedicated solely to recognizing the artistry and creative marketing and branding efforts that brewers, designers and distributors bring to the craft beverage industry. did. These efforts play a vital role in differentiating your products within the retail market.

None of this would have been possible without the generous support of this year’s sponsor, The BevPros. BevPros is a DHL company that provides barrel management and beverage supply chain expertise to the beverage industry.

New for 2024 Awards Season:

Global only category

CBMAS has moved to a fully global competition, eliminating regional distinctions and allowing all participants to compete for the title of best in the world in their respective categories. The judging process relies on a robust and transparent digital scoring system, evaluated by a prestigious panel of over 600 international beverage, marketing and design experts.

“We have abolished local regions and now every entry competes against other entries just like those submitted from anywhere in the world. This change will stimulate creativity and innovation in an already fierce competition. I believe it will help.” jim mccuneCBMAS Co-Founder

Global Crushies are awarded only to the top performers in each category, while Platinum Crushies and Gold Crushies recognize those who achieve the next highest ranking score. The complete list of categories can be found on the official website here.

Compete by type of drink

Recognizing the expanding world of craft beverages, CBMAS is also seeking entries from outside of craft beer. Currently, hard seltzers, non-alcoholic beers, ready-to-drink cocktails (RTDs), and ciders/meads can only compete within their own beverage types. against each other.

Isuzu beer truck design competition

CBMAS has partnered with Isuzu Commercial Trucks of America to offer an exciting new complimentary category. Design a beer truck wrap that celebrates craft beer for a chance to have Isuzu’s Ultimate Craft Beer displayed on his truck at the 2024 Craft Brewers Conference. Las Vegas! Designers earn bragging rights and pass to (4) CBC events!

“Isuzu is proud to collaborate with CBMAS and sponsor a celebration of craft beer creativity!” Brian Tavel Assistant Vice President of Marketing. “Our ultimate craft beer truck will be a great canvas to showcase the creative power of our industry during the 2024 Craft Brewers Conference. Cheers to all the creators who are moving our industry forward in style!”

Consumer Crushie Winner Map

New this season, the Crushie Winners Map aims to drive foot traffic to award-winning brands by increasing the exposure of business locations to consumers.

“Our vision behind the new Crushie Winners Map is to help craft enthusiasts discover exciting new beverage brands within the world of Crushie Winners.” jackie dibella curryCBMAS Co-Founder

Consumers can explore award-winning locations and plan their visits at crushesmap.com.

CBMAS Contest Timeline

• Early entry period: October 9, 2023through November 27, 2023
• Full entry period: October 9, 2023through February 5, 2024
• judgement: March 6, 2024through April 11, 2024
• Winner Announcement: Week of April 21st to 24th During the Craft Brewers Conference

A live-streamed awards ceremony is scheduled during the 2024 Craft Brewers Conference in London. Las Vegas, Nevada Entries are open to marketing professionals in the brewing industry, including hard seltzer, RTD, and cider/mead, from around the world.

During the 2023 CBMAS Awards Season, the largest ever, 320 notable Crushie Awards were awarded to outstanding brewers, designers and marketing agencies from around the world. This momentous event unfolded during a live ceremony held at the Craft Brewers Conference. Nashville, TennesseeIn May.

In anticipation of future awards, the next presentation will be held at the conference. Las Vegas, Nevada, scheduled for April. The acclaimed ‘Crushie’ trophy is ingeniously crafted as a fully functional tap handle, a testament to industry craftsmanship and made with pride. US By Steel City Taps.

About the Craft Beer Marketing Awards

Established in 2019, the Craft Beer Marketing Awards (CBMAS) aims to recognize marketing excellence within the craft beverage industry. From “Best Can Label Design” to “Coolest Taproom,” “Best Website” to “Best Original Video,” CBMAS provides a platform to showcase excellence in all aspects of craft beverage marketing. Masu. For more information, please visit the official website thecrushies.com.

Press contact:

Jackie Dibella
516-241-3972
http://www.craftbeermarketingawards.com

Source Craft Beer Marketing Awards