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NEWARK, Del., Jan. 1, 2024 (GLOBE NEWSWIRE) — The mobile marketing market is expected to be worth US$184.5 million in 2024. According to predictions, the market value in 2034 will be 1,440,900,000 US dollars. The market is projected to exhibit a CAGR of 22.8% from 2024 to 2034.
Smartphones are widely used by businesses for mobile marketing to deliver customized time- and location-based information to customers. This approach is more effective than reaching out to current customers when it comes to generating leads, increasing sales, and increasing brand awareness. Since many people search for products on their mobile phones, mobile advertising is an effective way to introduce new products and promote sales in your store. When local marketing campaigns are more accessible, individuals are more likely to purchase a product or service.
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With the exponential growth of mobile devices, the number of mobile users is expected to exceed 7 billion by 2025. The Global System for Mobile Communication Association (GSMA) predicts that nearly 75% of users will own a smartphone by 2025. Mobile marketing will become even more popular with the proliferation of mobile devices and the widespread use of the Internet. Mobile marketing incorporates multiple digital marketing channels to reach your target audience, including SMS/multimedia messaging, social media, and social media marketing. Mobile marketing offers a variety of digital marketing opportunities with several ad shaping options.
The mobile industry is undergoing rapid transformation as 5G provides faster download speeds, faster communications, and support for new games and apps for augmented and virtual reality. Mobile he marketers use videos and short educational videos to promote their products. Using real-time location analytics to target customers and prospects is nothing new. Local community businesses are increasingly recognizing the value of targeting local communities. Developers are constantly creating new applications and features that allow marketers to engage with their audiences in innovative and creative ways.
Important points
- and 65% of the total value share of 2024large companies will continue to be the major value shareholders in the mobile marketing market.
- with twenty two% Increasing market share will lead to the mobile web segment dominating mobile marketing. 2024.
- Mobile marketing in the US is expected to increase at a CAGR. 20.7% over the forecast period.
- Smartphone sales in China continue to increase, and the market is expected to further expand. 23.3% CAGR over the forecast period.
- at CAGR twenty two%the demand for mobile marketing increased in Australia during the forecast period.
“With the rise of smartphones and the integration of new technologies into the market, mobile marketing will become a huge industry.The advent of digital marketing and high-speed internet increases the demand for mobile marketing” said Sudip Saha, Managing Director, Future Market Insights (FMI) Analysts.
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market competition
Market players are adopting various strategies to capture a larger share in the mobile marketing market. Leading players in the industry have adopted several strategies, including product launches, acquisitions, and joint ventures.
Main developments
- In September 2023, Jumpp released the StoreKit Ad Network Guide for App Marketers to Measure Campaigns on iOS Devices. Apple’s SKAdNetwork allows advertisers to access ad measurement and insights without accessing user data.
- In November 2023, SplitMetrics, an international app growth company, acquired App Radar, an Australian app marketing and analytics company, for a seven-figure all-cash price. With this acquisition, SplitMetrics becomes the industry-leading AI platform for paid user acquisition, app store listing optimization, and data analytics. Over 1,000 of his customers in Europe, the UK, North America and Asia use SplitMetrics and App Radar’s services.
Overview of major companies
- IBM Co., Ltd.
- Alphabet Inc. (Google)
- InMobi
- millennial media
- Marketo (Adobe)
- Amobee Inc. (Singapore Telecommunications Ltd.)
- Flurry Co., Ltd.
- salesforce.com, Inc.
- oracle company
- Chart Boost Co., Ltd.
- SAS Institute Inc.
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Mobile marketing market segmentation
By company size:
- Large companies
- Small and medium-sized enterprises
By solution:
- mobile web
- SMS
- location-based marketing
- In-app messages
- Push Notification
- QR code
- MMS
- others
By end use:
- retail
- media and entertainment
- trip
- car
- health care
- IT & Telecom
- BFSI
- others
By region:
- North America
- latin america
- western europe
- eastern europe
- South Asia and Pacific
- east asia
- middle east and africa
author:
Sudip Saha is Managing Director and Co-Founder of Future Market Insights, an award-winning market research and consulting firm. Sudip is committed to shaping the market research industry with trusted solutions and is consistently in the media for his thought leadership. His extensive experience in consumer electronics market research and project management is likely to continue to be a key focus across end-use sectors in Asia Pacific, EMEA, and the Americas, and his Reflects a growth-oriented approach.
He is a strong believer in innovation-based solutions and emphasizes customized solutions that meet one customer’s requirements at a time. For his foresight and visionary approach, he was recently recognized as a ‘Global Icon in Business Consulting’ at the ET Inspiring Leaders Awards 2022.
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About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR Certified, Stevie Award Winner, Greater New York Chamber of Commerce Member) provides deep insight into the drivers driving market demand. FMI is a leading global provider of market intelligence, advisory services, consulting, and events for the packaging, food and beverage, consumer technology, healthcare, industrial, and chemical markets. With a large team of over 5,000 analysts located around the world, FMI provides global, regional and local expertise on diverse sectors and industry trends in over 110 countries.
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