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As our recent special report highlighted, AI is no longer a niche concern, but is increasingly integrated into every agency’s toolkit and used on a daily basis. And that applies to marketing as much as any other field.
That’s why we created Wonda, an AI marketing platform that collects, integrates, and analyzes multi-platform marketing campaigns.
Wonda offers users a simplified and automated approach to managing marketing tasks, providing a clear overview of campaigns through an AI-driven dashboard.
Additionally, it aims to streamline marketing processes, automate routine tasks, and automatically generate daily reports, providing a more efficient and stress-free working experience for marketers.
To create the tool’s brand identity, the tool’s creators turned to Good Habit, a London-based design studio founded by Chris Smith.
overview
“We were intrigued by the client’s original brief because they wanted to create a technology brand with a passionate following. I wanted them to be able to do that,” says Chris. As part of this effort, we have developed a symbol with strong commercialization potential.
Chris provides some background on why this is so important. “This is not a SaaS where you just log in every once in a while,” he explains. “This is the centerpiece of your marketing department and gives you a holistic overview of your efforts. Marketers are often very busy, so Wonda helps them feel a little pulled back from the chaos. You should see an overview of your successes, what’s going well and what can be improved.
“AI often offers endless opportunities, but it can also simplify complex inputs and bring calm,” he added. “We felt that Wonda should do the latter, rather than create more noise. So the core visual idea was to make this tool feel peaceful and magical. That was it.”
visual identity
With all this in mind, the Good Habit team came up with the idea of a peace symbol that stands at the heart of the visual identity. “We imagined that when people connect with a product or a brand, it encapsulates that emotion and makes them want to stick it on their laptops,” Chris explains.
He added that since Wonda is an AI-based SaaS tool, they felt it was important to leverage AI in an illustrated visual language whenever possible.
“We worked with Mariana Art Design’s prompt engineers to create the perfect, whimsical, and imaginative visual world for Wanda, and developed further visuals by adapting the prompts for our clients. It provided an opportunity they didn’t have.”
They used this AI foundation to draw vibrant color palettes directly from the generated images. “We chose the confident typeface Mello for its human feel, collection of glyphs, and ability to make a statement,” Chris explains. “It was a perfect match. We also transformed many of the glyphs into animated brand iconography packs by introducing small, playful flicks to our logos and icons.”
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