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Grand Rapids digital commerce agency CQL has received investment from SuperStep Capital, a Delaware-based private equity firm focused on new technology services. The investment amount was not disclosed.
“CQL is a leader in helping our clients deliver best-in-class e-commerce experiences, especially in categories like apparel and beauty,” said Stuart Coleman, Partner at SuperStep Capital. “We are excited to partner with Dave, Justin, and his CQL leadership team to build the next great digital commerce agency.”
Dave Barr has been appointed as the company’s new CEO, and Justin Finnegan will serve as president and chief operating officer. They are industry veterans who led and grew Lions Consulting Group in Ann Arbor and Gorilla Group in Chicago. Both were acquired by Wixom buyers Capgemini and Britain’s WPP, respectively.
CQL founder Ken Antel and current CEO Mark Lardieri, who served as CEO for 20 years, will remain as investors and advisors to CQL, along with other employee shareholders.
All other existing leadership team members will continue to serve as CQL. In addition, industry veterans Ray Grady and Rich Lyons will join the board as advisors.
“CQL is now positioned as a platform for growth with an experienced leadership team that covers a wide range of clients’ digital commerce investment needs, including strategy, user experience, performance marketing, and industry-leading technology capabilities aimed at driving revenue. We are well-positioned to deliver growth and profitability for our clients,” says Barr.
Additionally, the company expands its reach to include U.S. and global brands looking to evolve their digital commerce capabilities through new strategies, user experiences, design, and digital marketing with the help of platform partners Shopify, Salesforce Commerce Cloud, and BigCommerce. We are expanding our customer list.
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