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Exclusive: Great American Media, a faith and family-focused company founded in 2021 under Bill Abbott, is the latest company to suffer layoffs.
Deadline revealed on Monday that about 13 people were laid off from key positions, including Chief Marketing Officer Lauren Schwartz. Jamie Kramer, Vice President of Digital and Strategic Growth. Max Pinigin, Chief Financial Officer; Angela Sullivan, Vice President, Corporate Communications; Brian Pancarik, Vice President, User Experience and Operations. Michael Hough, Head of Financial Planning and Analysis. Pure Flix creative director Nicole Gardner.
In a statement to Deadline, the company said, “In 2023, Sony will invest in Great American Media and develop its PureFlix streaming video-on-demand service with the aim of maximizing synergies between the two companies. It will be integrated into GAM’s business and managed by GAM’s management team.” Following a hugely successful year and a successful Christmas launch, we kicked off 2024 by hosting Rose’s Parade and announcing the network’s first-ever original series. county rescue, and announced the launch of its own mystery franchise. And we plan to release even more programs, content, and experiences throughout the year. ”
“Just as NetFlix has narrowed its focus this year, we are now looking to maximize brand synergies and are taking steps to focus on our strengths,” the statement said. continued. “We are a streaming platform with nearly 70 million viewers, and our goal is to maximize the synergies between our viewers. Technology is critical to our success, so we The decision was made to align the technology interface with content marketing to enhance the overall viewer and consumer experience and help viewers find the content they want wherever they are. integrated key marketing functions into our technology team, and aligned our marketing and technology platforms to reach an estimated 70 million terrestrial/cable viewers and our flagship faith, family, and streaming service, Great American Pure. We have maximized the synergy with Flix.”
Before the layoffs, Great American Family said business was strong. The company says it has posted 12 consecutive months as TV’s fastest-growing linear channel, entering the 2023 Christmas season.
And in a statement released Monday, Abbott said: “We continue to see tremendous growth in our media brands and are excited to take full advantage of the synergies with Sony and Great American Pure Flix. Our portfolio of content is family-friendly and faith-based. is a trusted source for entertainment based in the United States, and its 2023 performance far exceeded expectations.”
This statement was made in conjunction with the announcement that GAF is entering the scripted series business. county rescue, Action-adventure medical drama starring Julia Riley (stranger things) as a paramedic in training. The first season consists of five episodes. Great American Pure Flix starts February 16th and Great American Family starts February 17th. Great American Pure Flix is the company’s streaming service that was rebranded in September 2023.
GAF also plans to launch a mystery series in the first quarter. This is an original movie that centers on the lighter side of mystery and detective work and stars fan favorites from the network’s talented family.
In an interview with Deadline in September, Abbott acknowledged that operating a new network in the current environment would be difficult.
“I never thought I’d get to the point where I could still run pretty hard,” he said. “We are in the midst of an advertising recession, with strikes and cord-cutting accelerating. Overall macro factors are making business much more difficult in 2023 than we anticipated in 2021. There are a lot of them. Add to that that competition and the model are highly questionable as to how ultimately programmers are rewarded for creating great content. The streaming model has a lot to offer. We know that work is required and that a lot of places are underwater. So there’s a big challenge there and that makes it even more difficult.”
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