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Gruhas, an India-focused venture capital fund, has partnered with new-age media leader Collective Artist Network, with an initial investment of Rs 150 million dedicated to nurturing innovative consumer brands. Established the Gruhas Collective Consumer Fund ($18.29 million).
Gruhas said in a statement on Wednesday that the fund aims to usher in an era of change in India’s entrepreneurial world.
The report said this landmark partnership, which brings together media, sports, entertainment and venture capital, marks a pivotal milestone in the country’s business ecosystem for power consumption.
With a firm commitment to fostering innovation and driving economic growth, this partnership is poised to be a game-changer for India’s consumer products sector, the company said.
“In an era driven by a fast-growing consumer economy, this partnership is of great significance in driving innovation and bringing about transformative changes across India’s business structure.” Collective Artists said Vijay Subramaniam, founder and group chief executive officer of the network.
“Working with Gruhas has been an exciting journey, leveraging our collective expertise to provide a springboard for superior access within the media ecosystem and empower us to redefine entrepreneurship in India. I will give,” he added.
Nikhil Kamath, co-founder of Gruhas, which is backing the venture capital effort, stressed that the Indian consumer landscape is poised for change.
“The Collective and Gruhas partnership represents an unprecedented opportunity to come together to foster a new wave of brands that redefine and resonate with the dynamic Indian consumer.
“Our ultimate goal is to pave the way for the next chapter of India’s growth story,” he added.
The partnership’s initial investment represents significant support for groundbreaking ventures such as a pioneering sexual wellness brand and an innovative innerwear company, among others, the statement said.
It said these strategic investments strengthen its efforts to support innovative ideas across various segments of the fast-growing creator economy.
“This is more than just a collaboration. It’s a paradigm shift in the Indian startup ecosystem. Imagine the cutting-edge thought leadership of Silicon Valley merging with the star power of Hollywood. That’s the magic we’ll unleash with this partnership in India.
Abhijeet Pai, Co-Founder and General Partner, Gruhas, said, “Together with Gruhas Collective Consumer Fund (GCCF), we are building a bridge to Bangalore and entertainment, expanding entrepreneurship like never before. “
As the business continues to expand its footprint, Gruhas said it will act as a catalyst for dynamic change in India’s business arena, fostering an environment where breakthrough ideas can flourish and shaping the country’s economic landscape. He said that it is something that will be redefined.
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