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Today, the team behind Grwth Club has launched consumer venture fund Grwth Ventures, following a £5m cornerstone investment from employee-owned media planning and buying agency MNC.
Grwth Club started as a two-pronged venture: connecting businesses with the right marketing agencies and providing strategic advice for growth. The company was founded by Joe Benn, an experienced founder and advisor, and Jake Higgins, a growth specialist with experience at Forward Partners VC Fund.
Grwth Ventures will fall under the umbrella Grwth brand alongside the existing Grwth Club and Grwth Advisory business units, which currently provide agency matching and strategic growth support. Grwth’s clients include yfood, Surreal, Genius, GRIND, and TALA.
The startup market is undergoing fundamental changes. This is even more evident in the consumer industry. Historically high valuations and growth-at-all-costs approaches have put many blue-chip companies in a tough spot.
The Grwth Ventures team patiently invests capital in businesses with strong economic fundamentals at the Seed and Series A level, aiming to align valuations with realistic exit multiples. They focus on sustainable growth and believe that it is the necessary medicine for the current market situation.
Their paper will focus on consumer products and technology, where the team is already active as an angel investor. However, we also intend to remain open to adjacent sectors. The founder will have access to team management expertise and the wider Grwth network.
Jake Higgins, founding partner at Grwth, said:
“Our business was founded on the premise of ‘unbundling’ the traditional VC model and restructuring it for the modern economic environment.
That’s why we started with a service that matches startups with agencies from all sectors. He then built a prestigious financing advisory service focused on bringing family offices into the consumer space.
Grwth Ventures represents the last important step in the process. ”
Joe Benn, founding partner at Grwth, said:
“While we are pleased with the strong demand from potential backers, working with MNCs is second to none. I have experience.
Andrew and Daniel were great to work with to make this adventure a success. We are excited to receive investment and given that we have supported hundreds of startups over the past two years, it’s great to get a head start on the deal flow. ”
MNC founder Andrew McCutcheon said:
“We couldn’t be more excited to be the lead partner of Growth Ventures and look forward to welcoming some great brands and founders to our portfolio in the coming years.”
Lead image: (From left to right: Co-founders Joe Benn, Jake Higgins, and Operations Manager Maddy Pogson. Photo: Uncredited.
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