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mumbai, india and San Francisco, January 23, 2024 /PRNewswire/ — Gupshup.io, the leading conversational cloud platform, announced that it has been positioned as an established leader on Juniper Research’s OTT Business Messaging Competitor Leaderboard. The Competitor Leaderboard evaluates 20 global OTT business messaging vendors on Juniper’s market presence, business size, scope of market partnerships, sophistication of business messaging services, and each company’s innovation and future business prospects. Score based on research opinion.
OTT Business Messaging Competitor Leaderboard
In recognizing Gupshup.io as an established leader, the report highlighted the company’s strengths in customer adoption, experience, diverse product offerings, value-added services, and innovation.
“With high usage and engagement rates, OTT messaging apps are a great way for businesses looking to improve their customer experience and turn communications into conversations. platform enables businesses to personalize interactions at scale while enabling two-way conversational customer engagement. Millions of brands on our platform benefit from conversational advertising, marketing, commerce, and support to increase revenue while increasing operational efficiency. “This recognition by Juniper reaffirms our deep understanding and commitment to the universe.” Gaurav Kachhawa, Chief Product Officer, Gupshup
Gupshup includes all major OTT channels under its rich messaging channel umbrella. Among these, WhatsApp, Instagram, and Google GBM are witnessing the maximum traction considering WhatsApp’s massive user base of 2 billion people across the world. Additionally, with over 1 billion users on a global level, Google RCS Business Messaging has gained popularity among B2C brands due to its high read rate (40%) and response rate (6-11%). Masu.
“OTT business messaging traffic is expected to reach 375 billion messages in 2028, and in this rapidly growing space, Gupshup has solidified its position as a leader in delivering personalized conversational experiences across the customer lifecycle. As global SMS market growth slows, Gupshup stands out. Features like rich messaging, chatbots, LLM, channel failover, and business user-friendly no-code tools are key By combining technology leadership and domain expertise with a focus on customer success, Gupshup has emerged as a trusted partner for businesses seeking transformation.Customer engagement through two-way conversations.” I did. sam barkerVice President of Communications Market Research, Juniper Research
Gupshup’s platform allows brands to tailor full-funnel customer journeys directly from building their first-party database using Advertise (Click-to-Chat advertising) to create contextual offers, product Attract users with recommendations, consultations, and enable purchases and payments with chat commerce. Use the app and finally assist with post-purchase support. Branding includes rich, interactive cards, carousels, buttons, flow Give your customers an intuitive experience.
Companies across industries such as banking, financial services, and retail use Gupshup’s platform to streamline and enhance business functions such as lead nurturing, customer engagement, KYC processes, loan approvals, appointment scheduling, and customer support. I am.
Recently, Gupshup.io also won the following awards: Partner of the Year Meta.Gupshup was particularly praised for its innovative thinking, superior solution delivery, engineering excellence at scale, and best-in-class usage of Meta’s platform and releases.
Click here to learn more about Juniper’s OTT Messaging rankings and download the report. here
About Gupushap
Gupshup.io is the leading conversation cloud platform that enables brands to leverage AI and CPaaS to advertise, communicate, and have customer conversations. Gupshup conversation solutions enable over 45,000 brands India, latin america, Europe, Southeast Asia, middle eastand US Deliver a better customer experience and increase revenue while reducing costs. Citibank, AkzoNobel, Khan Academy, Unilever, MPL, Netflix, Flipkart, Ola are some of the major customers. The platform has a single messaging API for over 30 channels across voice, text, and chat, and processes over 10 billion messages per month.Valuation $1.4 billion, the company’s capitalization list includes Tiger Global, Fidelity Management and Research Co. LLC, and other major investors. Gupshup was recently featured on Everest Group’s AI Top 50 list and was also named Meta’s Partner of the Year. See below for more information. www.gupshup.io.
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