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Dr. Casser Tee chatting with graduates
Business leaders are being asked to prioritize marketing education as a powerful tool for learning new techniques, strategies, and best practices that lead to increased customer engagement, brand awareness, and business sales.
Speaking at the inaugural graduation ceremony of the Chartered Institute of Marketing in Ghana, the Minister of Education, Yaw Osei Adutum, said that in a dynamic emerging economy like Ghana, the importance of professional marketing education is fundamental to economic growth. He said that it is not too much to exaggerate. , innovation and sustainability in all societies.
He established that marketing education enables individuals to develop skills and knowledge to identify market opportunities, understand consumer behavior, and develop strategies to meet consumer needs.
Dr Adutum said the government had launched a progressive strategy aimed at transforming higher education in the country.
“Through collaborative efforts, Ghana’s Gross Tertiary Enrollment Rate (GTER) has consistently increased and currently stands at 22%, representing significant progress from 18.84% a year ago,” he said. Stated.
The Minister reaffirmed the sector’s commitment to fostering innovation and creativity, with a focus on STEM education to prepare students for the Fourth Industrial Revolution and drive economic development.
CIMG’s Director of Education and Consulting, Adam Saleh, said the introduction of the Professional Marketing qualification will produce graduates with the marketing skills and mindset needed to drive industry growth, competitiveness and business sustainability. He expressed confidence that it would be possible.
“The uniqueness of this module is that it aims to develop the competencies needed to strengthen current roles in the workplace, as well as for students who wish to gain a marketing background and progress professionally in marketing during their careers.” This is possible because it is attractive to both students,” he asserted.
GIMG National President Dr. Kasser Tee commended the 119 graduates for their dedication to the Professional Marketing qualification.
He encouraged organizations to revolutionize the industry by aligning their strategies with the interests of their customers.
Dr. Cassar Tee also presented the recent achievement of obtaining the CIMG Regulation 2023 (LI 2479) passed by the Ghanaian Parliament. This regulation aims to strengthen the marketing profession and streamline the functioning of institutes, as outlined in CIMG ACT 2020 (Act 1021). .
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