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Wake County is one of the fastest growing counties in the country.
According to out-of-state census data, most of the people moving here are from Cobb County, Georgia. Kings County, New York. Fairfax County, Virginia and New York State. And this may not be completely random. Instead, it may point to a successful campaign run by Wake County Economic Development.
“We’re telling the story of this region and communicating everything we enjoy about the Triangle and want to share with you, including the opportunities, cost of living and benefits,” said Michael Haley, county executive director of economic development. ” he said.
For several years, the company has been running digital ads in 20 targeted metropolitan areas. These locations vary, with some considered “high cost” such as New York and Los Angeles, and others similar in size and industry, such as Austin. From there, the ad will take you to a website with a number of interactive tools, including his A Day in the Life and a cost of living calculator.
“For us, our role is to help create that story,” Haley said.
Between July 2022 and 2023, around 148,000 people learned about our region through this. But people don’t just click away and move on with their lives. A survey date released by the county to WRAL News found that he spent more than five minutes exploring the area through this page, which was the longest total of his web browsing time. It’s equal time.
“We’re seeing people wanting to understand it more deeply, and I think that’s a measure of success for us,” Haley said.
“Now that I think about it, I think I saw some of those ads and banners and stuff like that when I was scrolling through Instagram,” said Cary resident Sneha Vats.
Vats wasn’t sure if what she witnessed was from Wake County, but she and her family moved here from New York City this past August, so it wasn’t all that surprising. Not. Although the young family has ties to the Triangle, she and her husband, whose work was based in New York, never considered returning at this point in her life. Initially, this region was not at the top of the list. After initially looking in Watts, New Jersey, her husband and her three young children decided it would be a better fit to relocate elsewhere. So the research primarily began by comparing how much home you could buy for a similar price.
“We came from New York City because we had a backyard where our kids could have some space, we had nice weather year-round, we had family nearby, and we both went to North Carolina,” Vatz said. said.
She says there are things she misses about New York.
“I would say what I personally miss the most is the convenience of New York City, being able to put my kids in strollers and just walk around,” said Vats, who is originally from New Jersey but moved to Cary when she said. she was a child “It’s a transition period, but there are a lot of benefits to being here. We have open areas, so the kids can go outside and play. They don’t have to go to the park 10 blocks away when it’s cold.”
Although familiar, she said she also notices how different the Triangle is now.
“This is a rapidly growing area,” she said. “There are a lot of possibilities. There are a lot of new jobs. In that sense, it has reinvented itself and brought in a younger audience.”
What matters is the audience. Haley says building on the current population and attracting new people will help the area succeed.
“We certainly have good and smart growth,” he said. “The way we best support local businesses is by making sure they have the right talent – the talent pipeline they need.
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