Horrifying video of tech entrepreneur jumping to death on stage during company celebration

Sanjay Shah, CEO and founder of a US-based revenue management company, fell to his death on Thursday during the company’s anniversary party.

News.com.au reported that Shah was performing inside a steel cage when part of the chain holding the cage snapped while he was on stage. The company was celebrating Vistex Asia’s 50th anniversary at Ramoji Film City in Hyderabad, India.

Police said the CEO, along with company vice president Raju Dharta, who was with him in a metal cage, fell more than 15 feet onto the concrete ground.

“Suddenly, one of the two wires attached to the cage snapped. Both plummeted over 15 feet and landed on the concrete ground. This caused multiple injuries. At that time, music was playing and Shah and Raju were waving to the staff as they were being taken down,” Abdullapurmet police station inspector D. Karunakar Reddy told The Times of India.

D’Arta was seriously injured and remains in critical condition in hospital, the Daily Mail said, adding that Shah posted a video of him falling to his death.

Shah, a technology entrepreneur from Mumbai, developed Vistex, which has 20 offices around the world and serves GM, Barilla, Coca-Cola, Dell and Bayer.