How can businesses protect themselves if TikTok is banned?

You’ve probably already heard about the recent House-passed bill that could force a ban on social media platform TikTok within the United States.

News like this has left TikTok’s 170 million American users in a state of uncertainty as they grapple with the possibility of losing access to the platform they rely on and the vibrant community it fosters.

Additionally, it is also a major concern for creators, small businesses, brands, and entrepreneurs who have successfully monetized their presence on the platform and rely on it as their primary source of income.

I am also one of them. creatorpreneur They have cultivated an amazing online community and used the platform as a springboard to build and grow their own businesses. TikTok has allowed me to take bold career steps and explore new sources of income that I never dreamed of.

It’s daunting to think that this possibility will be taken away from me and my fellow creators and small business owners who depend on the platform for a living, but alas, this may be something we all need to prepare for. This is an unbelievable reality.

Related: TikTok CEO testifies at Congressional hearing: Building a ‘firewall’ around US data

While it’s tempting to rush to alternative platforms like YouTube Shorts, Instagram Reels, and Snapchat, it’s important to pause and carefully strategize before making a hasty transition. While we wait for further updates, here are some practical tips for creators, small businesses, and marketing teams to consider.

creator

Creators need to shift their focus from short-term platform growth to long-term brand development.

• You are a brand: Instead of just prioritizing the next social platform for growth, think about your next steps as a brand. Many celebrities and mega-influencers realize that social buzz is temporary and seek to establish a lasting legacy beyond their image, so they create their own brands and products. I am trying.
• Build long-term partnerships: Communicate with trusted brand partners and discuss long-term multi-platform packages. Help your brand partners effectively reach their target audience through content.
• Monetize your knowledge: To offer added value beyond traditional platform-specific campaigns, consider offering value-added services such as content creation workshops, influencer marketing consulting, and social media strategy sessions.
• Team up for growth: Consider collaborating with other creators to enhance each other’s reach on alternative platforms. By leveraging each other’s audiences and expertise, we can expand our presence and navigate uncertain times more effectively.

Related: I made over $250,000 in one year as a content creator – here’s why you should never count on it as your main income

business owner

Now is the time to evaluate your current database and leverage your existing customer data to help guide your next steps.

• Identify your superfans. Recognize and prioritize the high-value customers who contribute the most to revenue and brand loyalty. Show your appreciation for their loyalty with special perks, personalized experiences, or special offers.
• Re-engage dormant customers: Identify inactive or dormant customers in your database and develop targeted re-engagement campaigns.
• Implement a referral program. Encourage existing customers to refer friends and family through referral programs.

marketing team

Don’t just throw spaghetti at the walls of your new platform.

• Migrate strategically: Conduct comprehensive research to understand where your target audience is active online and how their behavior changes as platforms change.
• Creative adaptation: Tailor your creative assets and messaging to resonate with audiences across different platforms. Tailor your storytelling methods and engagement tactics to each platform’s unique characteristics.
• Digital optimization: Optimize your online presence, including your website, profile, and social media profiles to ensure consistency and accessibility. Help consumers find relevant information and engage with your brand.

Related: TikTok’s growth rate collapses. “Life” can be a hindrance for younger users.

General recommendations for everyone

• Content backup: Keep your digital assets safe by downloading all content, including user-generated content related to your brand.
• Social sentiment analysis: The comments section contains valuable insights from our viewers. Analyze feedback and adapt your strategy accordingly to optimize growth and sustainability.
• Become vulnerable: It’s natural to feel anxious about such major industry changes. Don’t be afraid to share your journey and emotions with your audience.
• Don’t go dark: Maintain an active presence on social media. Continually share updates, engage with your audience, and show them where they can find you next.

While we await further developments regarding the ban or sale of TikTok, it is essential to remain innovative and connected. As a creator, I’m heartbroken, but as a viral marketer, I know it’s not the time to panic. Rather, it is an opportunity to proactively adapt and recognize true value. own your audience.