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Welcome to another ASBN exclusive, Roadmap, hosted by Ted Jenkin. Every week, Jenkin interviews some of the brightest and brightest CEOs and entrepreneurs from around the world who have expanded or exited their businesses. In this episode, Jeff Pedowitz, CEO of Pedowitz Group, shares his insights on how companies can effectively implement his AI into their marketing strategies.
Recently, the idea of introducing artificial intelligence into the workplace has taken over the world. However, at Pedowitz Group, we help our clients leverage technology to increase revenue and customer engagement, and AI is a major contributor to technology success.
Important points
1. As for how entrepreneurs can market AI, Pedowitz suggests: This is the type of thing he has been doing for 20 years, with AI completely changing every part of business and even our personal lives. ”
2. Marketing departments are already at the forefront of leveraging AI, with 70% of marketing organizations experimenting with AI. For entrepreneurs who want to invest $20 per month to try out the premium version of the software, ChatGPT is a great place to start. Pedowitz believes that “AI-powered Grammarly will make you a world-class writer overnight.”
3. Pedowitz suggests that entrepreneurs interested in a more advanced level of AI for marketing should consider using the platform Jasper. Furthermore, “Jasper is specially trained in marketing. His model is to create all kinds of blogs, advertisements, emails, white papers, and he will be able to serve you better.”
Four. Having a website is essential, but the content you put there should be different from the content you put on each social media platform. But it’s less about what content you put out there and more about who your target audience is, where they get their information from, and how to put the right content on the right channels. .
Five. AI is a great tool for creating outlines and structures to guide certain processes. However, it is important to remember that AI should be treated as a muse, meaning it should be used and validated. Every new technology brings challenges, so every company must take the necessary steps to protect its information.
“People consume information in different ways, so reaching the right audience through the right channels is important.” – Jeff Pedowitz.
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