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The new floor can connect with third-party graphics systems.
ASB Glass Floor’s LED courts will be used for NBA All-Star activities on Friday and Saturday. I had a chance to chat with SVG Jan Weber, ASB Glass Floor Sales Directorlearn more about the technology and what it means for the future of in-venue sponsorship and fan experiences.
ASB Glass Floor’s Jan Weber expects the new LED court to improve not only marketing and sales, but also coaching and player performance.
Let’s start with technology. What’s involved?
LED panels with a pixel pitch of 4.8 mm are embedded in the floor base, which requires a certain degree of shock absorption. The LED panel is covered with a glass surface and has a surface treatment that provides athletes with just the right amount of give and glide without compromise.
During NBA All-Star Weekend, the court area of the screen will be approximately 24 million pixels.
How do you play your content?
It can work with any graphics system you want and even has a media server. Our standard packages provide our clients with media servers, operating software, and the ability to interface with third-party technology and visuals.
For example, you can create elements for opening ceremonies, halftime shows, and timeouts, and drag and drop content designed for those events. Then you can run it whenever you want.
How can we make the floor have the same give as a regular court? How was this developed?
It took a while to get there. Currently reaching the upper limit of certain standards, the shock absorption is within his 65% of the highest value obtained on sports floors. We had to make sure it was healthy for the players and their joints, so we did a lot of testing.
Have you watched other sports like tennis or volleyball?
yes. It was designed for indoor sports, and German volleyball was one of the first competitions we did as an official competition. In tennis, ATP is focusing on it as a fast surface suitable for tennis.
Some events (such as the US Open Tennis) have a lot of space around the court. Can someone use this to turn the area around the playing surface to LED while keeping the original playing surface?
Yes, it’s possible. However, if you’re doing it around a playing surface, you probably don’t need this kind of polished surface since this is designed as a playing surface.
You are selling, how does this open up new sponsorship and monetization opportunities?
You can create new inventory that didn’t exist for marketing and sales. Until now, the only option was to paint something on the floor or put stickers on it. This floor is a canvas where you can put anything anywhere, creating entirely new sponsorship opportunities.
What about its use in coaching?
Yes, I would like to use this as a coaching tool as well. Anything you see during a standard contest, such as player tracking, is also a placeholder into the world of coaching. Imagine a coach designing a play on his iPad and swiping that play onto this floor. And players receive instant feedback letting them know they’re standing in the wrong place.
Connect analytics and data to help players learn faster. Coaches can get data on how their upcoming opponents have executed fastbreaks over the past five games and feed that back to the floor, allowing teams to: [stand on the defensive end] See how fast the players are coming towards you and where the ball is being passed. This is just one example of its use in coaching.
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