[ad_1]
Joshua Kaufman, co-founder of Atly, delves into the problem with current mapping platforms flooding users with generic information without personalized suggestions. He explains how marketers can take inspiration from his YouTube customized content strategy. Kaufman suggests that maps need to be significantly transformed by leveraging user-generated data and employing advanced personalization techniques. This transformation will enable like-minded people to connect and discover unique hidden treasures.
Suppose a tourist in New York City is looking for a place to eat dinner. When they search for restaurants in the area, their phone screen fills up with countless red pins. It lacks a user interface (UI) feature that can suggest specific spots based on personal preferences, so all options are presented evenly at once, allowing users to find the right spot on their own.
Many people would think this predicament is familiar. This suggests that current mapping platforms do not necessarily simplify decision-making. Instead, they often fail to provide deep insight into unfamiliar territory, overwhelm users with overgeneralized information, and struggle to connect users to the points of interest that will most resonate with them. .
solution? – They might want to get a page from YouTube.
Since their introduction in 2005, online video sharing platforms have changed what it means to consume media. Rather than channel surfing to find content that only partially satisfies your viewing desires, YouTube, which currently hosts an estimated 38 million active channels, is infinite, specific, and most importantly, highly personalized Stream content to users.
Maps applications need their own “YouTube-inspired” transformation to allow you to share customized content with like-minded people.
see next: How inventory data can drive retail personalization
Get exactly what you want
For example, television channels like Animal Planet were considered ‘good enough’ to satisfy a wide range of wildlife enthusiasts by offering a variety of content that resonated with viewers. YouTube has completely disrupted this paradigm. Want to be mesmerized by the powerful footage of a lion on the hunt or a cheetah being chased? We’ve got the video for you, and you can access it in real time. Interested in observing the rich biodiversity of the deep sea? A random YouTube channel or your favorite deep sea creator has you covered.
While some people still have a soft spot for generic TV content, younger generations have embraced the internet’s endless and customized content. clockare doing YouTube has more videos than Netflix.
However, in contrast to many other social media that try to provide users with content that best suits their interests, Maps is generally unable to offer additional specificity beyond its basic functionality. .
Similar to TV channels, the map interface only allows users to search for locations of interest. unspecified Organize your locations based on general categories like food, nightlife, service, etc. and decide how. So while maps may certainly be able to highlight the nearest sushi restaurant, for example, they are more or less useless when it comes to providing personalized suggestions that are best suited to the user and the occasion. For example, the best sushi restaurant for romantic couples. Perfect for first dates, parties of 10 or more, or vegans. The difficulty of finding the right place increases exponentially as your search moves beyond surface-level needs, requiring time-consuming and in-depth research into reviews and online sources.
Volume with specific dose
The secret to YouTube’s success lies in its ability to collect large amounts of highly specialized content created by the site’s many content creators and distribute it to targeted audiences by watching related content. Volume and specificity complement each other here.
Maps, by comparison, offer a huge amount of locations but no way to cherry-pick them.it’s not surprising almost 40% of young people prefer the specificity and volume of TikTok and Instagram over the general recommendations of Google Maps. This is because both platforms facilitate a more direct path for users to see the content they want.
However, the map platform is much more intuitive.
By democratizing maps, crowdsourcing information from first-hand experiences and people with common interests, and combining better personalization algorithms, mapping platforms are enabling users to discover tons of hidden gems, including the finest We’ll be able to better help you find vegan, gluten-free, and more. Pizzeria and typical salsa dancing hotspot.
draw a map of the future
Given that millions of users actively use mapping applications, we can’t wait to see these geo tools in their “YouTube moments.” Maps should be redesigned to leverage the vast user base and share a myriad of locations tailored to users’ unique interests.
To achieve this transformation, Maps goes beyond traditional, common search queries to foster interaction between users, connecting users who share similar interests, and helping other users find the most You need to be able to identify desirable hotspots.
Although mapping platforms have been lacking in personalization, these advances have the potential to revolutionize the way we discover, share, and navigate the world around us.
Do you think personalization has the potential to enhance customer engagement and improve mapping? Let us know what you think Facebook, twitterand linkedin. We look forward to hearing from you!
Image source: Shutterstock
Personalization details
[ad_2]
Source link
