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Want to know how to get the most out of your business investment this year? Here it is We recommend choosing from seven different options to get the most benefit possible.
1. Invest in creating searchable video content on YouTube
Investing in searchable video content may be the best investment you can make in your business today. These videos will not only generate leads for your business now, but will continue to help you in the future.
The next question most agents have is what type of video they should produce. This process begins with your agent observing the types of videos that have been successful in other markets and determining which of these video types are most effective in your local market.
Listed below are successful agents who can be used as models for success in your local market.
- brad mccallum The Calgary, Canada native has built a successful business with a YouTube channel showcasing real estate tours.
- Originally from Dallas, Texas, Levi Russak built his business through his time living in Dallas, Texas. A YouTube channel featuring Dallas-specific community videos, market updates, and real estate investment videos.
- Noah Escobar of Santa Rosa Beach, Florida, has more than $10 million in completed and pending transactions thanks to his less than one-year-old YouTube channel.. He has found success with a combination of community videos, infrastructure updates, and listing videos.
Research what agents are doing well in other markets. If you model your titles, content, and creativity after the successes of these agents, you can succeed in your local market.
2. Invest in customer appreciation events and gifts
One of the best investments you can make is in your relationships with your past customers and spheres of influence. these are, People who already know, like, and trust you.
They will definitely do business with you the next time they buy or sell, and they are the group most likely to send you a referral if the opportunity arises.
Showing them appreciation is not only good business, it’s also the right thing to do. Whenever I focus on people I’m grateful for, they give me an additional reason to be thankful for them.
On the anniversary of a past client’s home purchase, you can show your appreciation with a simple gift.
I used the Send Out card to pay now and pre-schedule a personalized note with small gifts that will arrive for years to come. By automating this process, I was able to keep myself top of mind and in touch each year.
A customer appreciation party is another great way to provide value to your customers. Many agents host Thanksgiving pie giveaways, family photo sessions, movie nights, or food truck nights in their geographic farming areas.
Showing gratitude sets the law of reciprocity into motion, and your past customers will go out of their way to help you through referrals and repeat business.
If you’re looking for more ideas on how to show your clients how much you appreciate them, check out this article with 23 gifts your clients will love.
3. invest in coaching
Coaching is an investment, not an expense, if you take the time to find the right coach for you. This starts with identifying specific strategies you want to improve in your business.
If your goal is to generate more listings, find a coach who specializes in helping agents get more listings. If your goal is to create more video content, find a coach who specializes in helping agents create video content that closes deals.
Whatever you want to do, coaching can help you get there faster. If you want to grow your business next year, invest in coaching.
Four. Investing in geographical agriculture
If you are not recognized as a real estate expert for a particular neighborhood or region, your business will not be operating at the highest possible level. Nothing builds business consistency like having a stable listing opportunity with a geographic agricultural focus.
Consistency is key, and I prefer to be deeply involved with a small group of homeowners rather than shallowly with many homeowners. Focus on quality, not quantity.
You should set aside a sufficient budget to send mailings and make phone calls to homeowner groups for at least 6 months so that you have enough time to reap the rewards of a successful farm. .
Based on this, if you spend $1.25 per mailer per month and have a budget of $2,500, you have enough money for a total of 2,000 mailers.
Based on your desire to send mailings over a 6-month period, to be able to stay on budget and maintain consistency, you would need to divide your total of 2,000 mailings by 6 months, which would result in approximately 333 mailings. It turns out that you need to find the area where the houses are located.
Sending mail to 333 homes every month for six months, then following up with an introduction phone call to see how you can help them, will give you a positive return on your investment. Masu. You can earn commissions for property listings and buyer referrals from these homeowners.
If you are looking for a step-by-step guide on how to select a farm and market it to become a leading agent in your area, check out this article.
Five. Invest in marketing your listing
Nothing leads to success like building on existing momentum. Marketing your current property will not only help you sell it, but it will also show other homeowners what type of marketer you are and can be for them as well. It will also indicate. Remember, you’re not only marketing the home, you’re also marketing yourself.
Spend your extra money on quality “Just Listed” and “Just Sold” cards that will get other homeowners in your neighborhood to take notice. Spend the extra money on a high-quality listing video that will catch the attention of homeowners preparing to list their home.
Hosting a large open house with food trucks and a bounce house for the kids will get your extra marketing noticed and make you look different than other agents.
As you take your marketing to another level with your next listing, additional listings will result.
6. invest in conferences
I’ve never invested time and money attending a real estate conference where I didn’t get at least a 4x return on investment.
The relationships I built with agents in other markets led to continued referrals. There was always at least one idea or strategy I developed after each conference that led to more business.
Make this the year you invest in attending real estate conferences and your business will grow.
7. invest in yourself
Investing in yourself is the process of focusing on your greatest assets. We recommend dividing this investment into his two main areas: health and knowledge.
Without health, everything else is meaningless. Invest in a personal trainer or health coach.
This year, focus on becoming the healthiest version of yourself ever. Doing so will give you the energy to serve your customers at the highest level possible this year.
Also, focus on improving your knowledge and skills. What do you want to learn more this year? Do you want to become an expert in AI, learn a new language, or learn how to negotiate at a higher level?
No matter what field you decide to study this year, there are books and online courses available to help you become the best version of yourself possible.
Everything we invest in has the potential to grow. Choose your investments wisely and reap the benefits in the coming year.
Jimmy Burgess is CEO of Berkshire Hathaway HomeServices Beach Properties of Florida in northwest Florida. Connect with him on Instagram and his LinkedIn.
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