[ad_1]
The opinions expressed by Entrepreneur contributors are their own.
Artificial Intelligence: What once seemed like a passing buzzword is now an accepted and permanent technology reality, with ever-increasing speed and scope.
But society as a whole, and especially those focused on business solutions, are divided on how to respond. Some people are anxious and fearful, and they are certainly concerned about the impact AI will have on their personal jobs and the job market as a whole. Some are on the fence and still aren’t convinced about its true potential. And there is an army of savvy people who are harnessing its capabilities and recognizing its limitations.
I wholeheartedly recommend joining the last group.
I’m lucky to work in an ecosystem of individuals who are passionate about leveraging innovation, embracing invention and improvement, and learning how to redirect their workflow energy accordingly. One such person is Chris Winfield, founder of Understanding AI. Although his career path has taken him through a variety of markets and industries, he uses everything from relationships to PR, social media and mentorship to give entrepreneurs what he calls an “unfair advantage.” The focus is on that. Now, he has focused on his AI and identified key ways in which entrepreneurs can gain an additional unfair advantage by leveraging it.
We sat down to discuss a variety of other related topics, including the path to a more solid 21st century business and how to ease the anxiety that comes with it.
Related: Boost your personal brand with AI
you can’t escape reality
Winfield says the most obvious mistake entrepreneurs make is avoiding the subject altogether. In a rapidly evolving business environment, your reluctance can leave you stuck while others smoothly take on new opportunities. “The important thing is to understand that AI is a tool like any other tool; its effectiveness depends on how you use it,” he said.
early steps
To assess the applicability of AI in a work environment, Winfield typically asks clients to perform a simple exercise. In other words, calculate your hourly rate (everyone knows this: last year’s company profit divided by your hours worked). Next, write down everything you did during the week (work, meetings, details, phone calls, etc.). all. Once you have your list, identify tasks you wouldn’t do if you could pay someone else to do them, and ask if ChatGTP (or other AI tools) can handle them.
Consider one example. Imagine how an entrepreneur who also manages writing and social media for her company might use AI in a typical day. She has a video call with her interviewer in the morning and applies her vidyo.ai, her AI-assisted editing platform that converts long videos and podcasts into short clips suitable for her TikTok, YouTube, and Instagram. Masu. She also generates videos corresponding to snippets of the call and transcripts of everything discussed. She then uses her ContentFries to cut that video into social and media-ready information.
Finally, put the transcript to productive use with another AI tool to create captions for blog posts and social media. She did all of this, truly maximizing her output and content creation, essentially without doing anything.
Related: 4 ways this SEO expert uses AI to create content — and you can, too.
The importance of smart input
Indeed, it is still up to you to hone your content and skillfully apply it to your market. One common pitfall is the assumption that AI can do wonders without you, but it’s only as effective as the prompts you provide, which requires creativity. Winfield pointed out. He recalled coaching a chiropractor who asked an AI tool to “write a good newsletter.” That…that was the prompt. Unsurprisingly, the results were lackluster. There, Mr. Winfield gave guidance, including teaching them the effectiveness of the “ladder.”
Laddering, commonly applied in the marketing field, also works with prompts. Think of it as peeling an onion. It is a shift from understanding characteristics to values and emotions that move us. When using AI, we need to do this so that it understands our basic creative needs and the emotional rewards we seek. Once you have all of these inputs, you can create content that is useful and valuable to your consumers.
ChatGPT is a tool developed by Open AI that truly revolutionizes the way we work. In addition to creating prompts and focusing, you can also use it as a brainstorming partner, search engine, and versatile outlining tool. When applied carefully, it can save you tons of research time and busy work, allowing you to spend more time on tasks that only creative minds can handle.
Another quick exercise: Have ChatGPT build a target market persona for your company. This can help you better understand your current market and identify markets your unique products and services can reach. However, be specific in your prompts. Ask who likes your product, what your product’s competitors are, and finally, ask them to provide you with demographics you may not have thought of. Critically consider the resulting information and don’t be afraid to make mistakes (or recognize the AI’s mistakes) along the way.
Related: What we can learn from the OpenAI governance crisis to advance ethical AI leadership
Keep AI relevant to work
As artificial intelligence continues to evolve, new tools seem to be released every day, and it’s easy to get caught up in the excitement and lose focus. To avoid wasting time, Winfield advises entrepreneurs to only use AI tools for work-related tasks (avoid using AI tools for unrelated tasks during work hours). ing.
The better you get at leveraging AI, the easier it will be to identify which tools should and can be integrated. If handled strategically and competently, you’ll find that it increases productivity, expands creativity, and creates time for multidimensional thinking. Really It helps move the needle of success.
[ad_2]
Source link
