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Manila, Philippines – With the majority of businesses today adopting the use of AI, it is no surprise that AI is here to stay and is poised to advance further in the field of customer engagement. Additionally, in industries where the demand for AI is consistently increasing, leveraging AI to enhance customer engagement is seen as a key requirement for business success in the digital age.
To help marketers unlock the potential of AI when customer engagement matters most, MARKETECH APAC hosted an exclusive webinar on January 24 last year. “What’s NEXT 2024: Customer Engagement in Asia”It aims to provide marketers with valuable insights on how to properly integrate AI and customer engagement.
start things, Ranya Arora, Senior Strategic Business Consultant, BrazeDuring his keynote address, he said that this impact of AI on marketing will mean that businesses and marketers will also adapt to AI, with the emergence of AI-dedicated marketing teams and the proliferation of AI-powered campaigns, all of which will be personalized. He emphasized that this is to ensure marketing. A streamlined experience that significantly increases customer satisfaction and loyalty.
According to Arora, the adoption and integration of AI in marketing is so high that it has now become synonymous with AI, with 76% of CMOs saying they expect AI to change the way they do marketing. He says he will change it.
According to her, there are three key roles for AI in customer engagement that marketers should focus on. (1) Increase relevance by personalizing the experience across every channel by customizing content based on each customer’s preferences, attributes, and behaviors. (2) Automatically test and optimize your campaigns for the best-performing version to increase effectiveness. (3) Increase efficiency in supporting day-to-day operations and free up more time for strategy development and creative approaches.
meanwhile, Jia Ling Lim, BeLive Technology Assistant Head of Marketing and Partnerships; Rory Payne, Managing Director, Clozette Indonesia; Saniya Dhingra Agarwal, Head of Customer Experience, Foodpanda Singapore; and Chris Martin Alarcon, Head of Content and Community Management, Home Credit Philippines The panel discussion also provided industry insights on the benefits AI can bring to enhance customer engagement strategies.
Also, how marketing leaders across industries and countries are leveraging AI to track customer behavior and enable personalization through data insights, how to overcome obstacles in the process of leveraging AI for customer engagement, and provided advice on its future prospects.
In summary, the insights gained from the webinar will help marketers better understand and better leverage AI tools to improve customer engagement strategies, paving the way for businesses and brands to thrive with the help of AI. It served as a guide for. .
Webinar titled What’s NEXT 2024: Customer engagement in Asia is created in partnership with customer engagement platform Braze. The event attracted over 100 participants from across Asia from prominent brands such as 2GO, Bounty Fresh, Carousell, Johnson & Johnson, Mercedes Benz, and Shiseido.
Please register even if you were unable to attend the event. here Get on-demand access.
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