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Hy-Vee, Inc. has named Jessica Hendrix executive vice president, chief marketing officer, and president of Hy-Vee’s retail media network RedMedia.
Mr. Hendricks, who starts April 16, brings nearly 25 years of experience in retail, shopper marketing and business development to the position. She recently became CEO and President of Saatchi & Saatchi led. She will oversee her Hy-Vee’s marketing efforts and serve as the driving force behind RedMedia’s growth and strategic operations, and as president of Hy-Vee, Inc., she will report to Donna Tweeten.
With the hiring of Mr. Hendricks, Hy-Vee Executive Vice President Anna Stormer transitions from the role of chief marketing officer to lead Hy-Vee’s merchandising efforts as chief merchandising officer. To do.
Hendrix holds a bachelor’s degree in English, associate law, and marketing from the University of Iowa. She is a member of her Path to Purchase Institute and frequently speaks and contributes at industry events such as Groceryshop and the Cannes Advertising Festival. Hendrix has served on the boards of several organizations, including Big Brothers Big Sisters and the Walton Arts Corporate Leadership Council.
Hy-Vee’s retail media network, Red Media, first launched in September 2023.
Hy-Vee is an employee-owned company operating more than 550 business units across eight business units. Midwestern state with sales exceeding $13 billion.retailers are done The number of employees is 75,000.
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