Hypothesis powers Togglehead’s influencer marketing campaigns with ET BrandEquity, an AI-enabled solution.

Hypothesis, a comprehensive one-stop influencer marketing platform powered by AI, has partnered with Togglehead, one of India’s independent digital agencies.

Hypothesis powers Togglehead’s data-driven approach to running powerful marketing campaigns for your agency.

The partnership will allow Hypothesis to serve as a central platform of information, insights and tools to help Togglehead make proactive decisions and support the entire campaign management pipeline, the press release said. .

He added that the partnership between Hypothesis and Togglehead is an important step in the company’s continued evolution and innovation of its approach to influencer marketing by simplifying and streamlining complex processes.

Hypotheses enable Togglehead to make smarter decisions by providing actionable insights across all aspects of your marketing campaign.

This includes using advanced filters such as demographics, growth rates, and interest-based targeting to identify the best influencers, automate creator and content recommendations, and accurately predict creator performance. Includes the ability to closely track and optimize each content type and format. The platform says it most efficiently increases campaign ROI for its clients.

said Himani Agrawal, Senior Vice President of Products and Analytics at Hypothesis. By leveraging decades of knowledge gathered by connecting creators and brands, we focused on enabling influencer marketing using a data-driven process in an extremely easy-to-use interface. , we’re committed to powering Togglehead with innovative AI-enhancing tools. ”

Aatef Bham, co-founder and director of digital business at Togglehead, added: At Togglehead, we are committed to staying at the forefront of digital innovation, and this collaboration with Hypothesis exemplifies that commitment. ”

“This partnership will allow Togglehead to offer our clients a more strategic, data-driven approach to influencer marketing,” Bam added.

Through this partnership, Hypothesis will play a key role in bringing about a paradigm shift in the overall synergy between creators and agencies, it added.