[ad_1]
“With the all-new Santa Fe, we bring joy to every customer’s journey, whether it’s a weekday errand trip or a weekend family getaway. Hyundai will be with our customers every moment, no matter where they travel.” he said. Angela Zepeda, Chief Marketing Officer, Hyundai Motor America. “Santa Fe is all about rugged adventure, with smart innovations and useful technology. We created an ad campaign featuring the Vikings that we think will resonate with viewers during championship football weekend. I’m really looking forward to seeing how this comes to fruition.”
The facelifted Santa Fe showcases a variety of technological features along with robust features such as HTRAC all-wheel-drive tires and all-terrain tires. Launching this capable SUV required equally strong storytelling to effectively convey the wealth of fun it offers. That’s why Hyundai took to the road (or more accurately, off-road) with VIKINGS, showcasing the new Santa Fe’s stunning design amidst breathtaking natural scenery and rugged terrain.
“Too often we get so caught up in our daily worries, errands, sports practices, family events, and everything in between that we lose sight of the joy of everyday life,” he says. Masu. jason sperlingINNOCEAN Chief Creative Officer united states of america. “We created this campaign to remind our viewers that if you don’t care about your car’s performance, you can indulge in any adventure, big or small. We hope to bring that joy to families in “fe.” ”
Complementing the impressive all-new Santa Fe’s dynamic power is an equally heroic soundtrack, the iconic heart track ‘Barracuda’. The 60-second ad that will run during the championship game will be the first national ad for Santa Fe in 2024. The Santa Fe was unveiled in the United States at the 2024 LA Auto Show. November 2023. After the championship game, 60-second, 30-second and 15-second spots will be broadcast on multiple broadcast, radio, social and digital media platforms during various sporting events throughout the year.
The 15-second ad specifically highlights the Santa Fe’s new features, including HTRAC all-wheel drive and best-in-class rear cargo space.Idual wireless charging, panoramic display, third row seat, tailgate, and towing capabilities.
Hyundai also plans to unveil its hybrid and XRT models in April this year. The Santa Fe Hybrid touts a strong blend of performance and fuel economy, and the XRT features larger tires and a higher suspension for an enhanced off-road experience.
The new spot was directed by the Oscar-nominated director of film and television commercials Will Speck and Josh Gordon, best known for his work on the GEICO Cavemen commercials. This social campaign was led by cannes-Up-and-coming players selected as finalists nicholas gordon. This production was created by the award-winning production company Furlined.
The Santa Fe marketing campaign was developed in collaboration with INNOCEAN, Hyundai’s agency of record. united states of americawhose media agency Canvas coordinated the media buy.
hyundai motor america
Hyundai Motor America provides U.S. consumers with a technology-rich lineup of cars, SUVs and electric vehicles, supporting Hyundai Motor Company’s Human Progress vision. Hyundai has significant operations in the United States, including its North American headquarters in the United States. CaliforniaHyundai Motor Manufacturing Alabama Assembly Plant, all-new Hyundai Motor Group Metaplant America (under development) georgia), and several state-of-the-art research and development facilities. These businesses, combined with those of Hyundai’s 835 independent dealers, $20.1 billion According to a recent economic impact report, it adds 190,000 jobs to the U.S. economy annually. For more information, please visit www.hyundainews.com.
hyundai motor america twitter | YouTube | Facebook | Instagram | LinkedIn | Ticktock
I Class comparison of cargo capacity behind the front seats (with all rear seats folded down) based on major compact SUV competitors as defined by Hyundai Motor America. Competitors in this class include the Chevrolet Blazer, Ford Edge, Honda Passport, Jeep Cherokee, Nissan Murano, Subaru Outback, Toyota Venza, and Volkswagen Atlas Cross Sport. The information is based on a comparison of specifications on the manufacturer’s website.
Source: Hyundai Motor America
[ad_2]
Source link
