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Ingredient’s top 5 predictions for food and beverage trends in 2024:
- Picnic: A social and budget-friendly escape: Outdoor dining provides a fun escape from the hustle and bustle of everyday life. It encapsulates the essence of an easygoing and budget-friendly lifestyle. In 2024, picnicking is expected to become a growing outdoor activity for consumers. Its charm lies in its freedom. There are no reservations or dress codes, just open space and shared blankets.
- Functional foods take center stage: What we eat has a direct impact on our health. In 2024, food trends will shift toward functional foods. After all, we just went through a pandemic. Amidst all the unpredictability we endure and the immense turmoil of the world, we can find solace in taking control of our own well-being through careful and beneficial food choices.
- Rising and Thriving: All About Breakfast Trends: Breakfast foods are poised to take center stage in 2024. One reason is economics. Breakfast is usually a cheaper meal no matter where you eat it or when you eat it.
- From one leftover to the next: Tap into your culinary creativity: Gone are the days of reheating the same dish. Nextovers redefines leftovers by turning them into something completely new and exciting. Considering today’s economic climate, this trend is a smart and delicious way to spend less money, waste less food, and utilize what you already have.
- Feasting as consumers seek connection: The desire to share time around the table has led to a resurgence of feasting. This is a family-style dinner with an elaborate array of delicious small plates or a large plate centered around one main dish. Something that can be given or shared. It taps into humans’ innate desire for community and togetherness, turning mealtime into a social event.
“With over 25 years of agency experience, I have worked with top brands including: betty crocker, Pillsbury, Cargill, and leading independent grocery retailers, our educated forecasts address economic uncertainty by highlighting solutions that ensure budget awareness and thought-provoking content. The aim is to address gender and drive brand success. ” katherine gillis, Chief Operations Officer at Ingredient. “Staying on top of trends in a fast-paced media world is essential for brands to stay in the minds of consumers. Brands that execute new media marketing through entertainment and solution-oriented content stand out. In addition, leveraging social and economic factors is critical to effectively meeting modern consumer demands. We can’t wait to see what trends will start this year. ”
Rooted in more than a quarter of a century of experience connecting brands with their target consumers, understanding the findings in this report will help organizations understand how their customers think, foster authentic relationships, and differentiate themselves in a competitive marketplace. This is extremely important for achieving this goal.
For more information about Ingredient and the 2024 Food and Beverage Trends Report, visit Ingredient.mn.
About ingredients
Ingredient is a food marketing agency that facilitates connections between brands and consumers. This team is made up of marketing strategists, creatives, and culinary experts who tell his unique brand story to build lasting relationships with consumers. Since 1994, Ingredient has led marketing and content strategies for iconic food brands, including both consumer goods companies and grocery retailers. Deeply committed to understanding our clients, their target audiences, and channels, and with an in-house production studio and chef, Ingredient is your agency partner for below-the-fold work. To learn more about Ingredient’s services and clients, visit Ingredient.mn.
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Eliza KjaerPalmer Public Inc., 1 7125517774, [email protected]https://palmerpublic.com/
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