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influenza 2 is a person-based advertising engine designed to allow users to engage by name with decision makers throughout the buyer journey.
The company strives to help B2B businesses turn advertising into sales multiples by:
- Run people-based advertising in sync with sales.
- Ensure transparency between sales and marketing.and
- Track revenue impact from first touch to deal closure.
The Lowdown
Influ2 V2 is an evolution of the company’s proprietary technology specifically designed to align B2B marketing and sales teams on key metrics like pipeline generation and revenue to pinpoint marketing impact. It represents an advanced stage. With this release, Influ2 plans to position itself as a comprehensive solution for end-to-end revenue marketing.
Details on the back of the box
Influ2 V2’s revenue reporting functionality works to bridge the gap between GTM leaders’ needs and demonstrate the impact of marketing efforts on revenue generation. By consistently tracking impact from first touch to close, marketers can continuously optimize campaigns and improve the revenue impact of their advertising efforts. This allows companies to measure and analyze marketing and sales alignment, ensuring both teams are working together towards a common goal centered around revenue.
Who is it for?
Recognizing the importance of marketing and sales alignment, Influ2 V2’s privacy-first technology facilitates and accelerates continuous collaboration between departments and drives increased conversions by turning advertising into a sales multiplier . Marketers can prioritize sales prospects based on their involvement in personal advertising campaigns and provide guidance on specific advertising messages that resonate with each target buyer group and key decision makers. This ensures that targets are engaged as people with real interests, rather than as a faceless organization. Both sales and marketing can track contact-level intent through integration with CRMs and other systems.
what solves
Influ2 V2’s multi-stage journeys allow marketers to customize their outreach strategies based on individual engagements and move prospects through the buying journey. Marketers can create rules based on metrics such as impressions, clicks, and sales reach to customize the prospect experience. This personalized approach ensures each customer receives the right message at the right time, maximizing engagement and conversion rates.
what makes it special
Influ2 V2 includes several key features, including a cohort designer, a multi-step buying process, and a sales priority dashboard with contact-level intent and revenue reporting that connects marketing influence to sales results. Masu.
contact
influenza 2
1250 Boregas Avenue #44
Sunnyvale, CA 94089, USA
Phone: 1 (408) 675-9057
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