Initiative Brings Back “Marketing Multi” Super Bowl Ad “Betting” Competition – Campaign Overview

A media agency initiative is renewing its call for the industry to spend its figurative money and predict marketing trends around the Super Bowl through the hugely popular marketing multi-betting platform.

Built by Initiative’s Cultural Analytics division, The Marketing Multi crowdsources predictions from industry experts around the world and combines them with generative AI to create the most eclectic multi market with odds updated live daily. Offers. From Taylor Swift’s ad cameo to Temu promoting cheap products in expensive brand ads, to a slew of commercials that are “completely made by AI,” Marketing’s multi-series includes a series of strong candidates, as well as Then there are wildcards to make things interesting.

Chris Colter, chief strategy and product officer for Initiatives, said: “The Super Bowl is the only place in our culture where people not only pay attention to advertising, but actively lean into it. A culture that identifies trends that matter as brands take seriously whether they can leave a lasting impression. It has become a litmus test.”

A bettor can only make two types of bets. Will the outcome occur (yes or no)? And how many times do you predict that outcome to happen? Scoring is based on probability, with each day’s final odds added to the punter’s daily score calculation (similar to regular multibetting). The person with the highest cumulative score wins the highly coveted super legal official “Marketing Multi Super Bowl Ring”.

In 2024, the platform will evolve with new AI-powered “match insights” to guide the first-ever winner. This uses historical Super Bowl ad trends and live web results to help people better understand the likelihood of each outcome and choose whether to play it safe or take a risk. It will be. Hail Mary.

Ryan Haeusler, Head of Communication Design and Platform Architect at Initiative, said: These new AI-powered capabilities now provide a more level playing field for people to participate and add to an already diverse list of winners.

“There’s no actual cash for the winner, but there’s pride at stake. So get your selection as soon as possible.”

Marketing Multi is available at marketingmulti.au and is available to all agencies, marketers, media owners or anyone who just wants to take a punt and have some fun.

Bets end at 12:07am^th February 2024.