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Rocket Companies, a Detroit-based fintech platform encompassing mortgages, real estate, and a variety of financial services businesses, takes a major step forward by appointing Jonathan Mildenhall as its first chief marketing officer (CMO). I accomplished it. Effective January 8, 2024, Mr. Mildenhall will leverage his decades of marketing expertise to provide a unified and persuasive voice for all companies under the Lockett Companies umbrella. I plan to be at the forefront of this.
With an impressive international track record, Mildenhall is renowned for its role in growing the brands of listed companies such as Coca-Cola and Airbnb. His latest venture, TwentyFirstCenturyBrand, co-founded in 2018, has become his leading branding and marketing consultancy, leaving an indelible mark on influential companies such as Pinterest, LinkedIn, Zalando, PepsiCo, NextDoor, and Walmart. I’m leaving it.
Varun Krishna, Chief Executive Officer of Rocket Companies, expressed his excitement about Mr. Mildenhall’s appointment and highlighted his reputation as one of the world’s top marketing minds. “Jonathan is one of the world’s top marketing minds, with a reputation for consistently delivering compelling campaigns that cut through complexity and have social meaning,” said Krishna. . He highlighted the wealth of great stories within Rocket Company and was eager for Mildenhall to lead a team that creates innovative ways to share these inspiring stories with the world.
Mildenhall’s mission is to unite the marketing and communications teams of all Rocket Companies brands under a unified strategy. His extensive experience spanning more than 30 years includes transformational roles such as the first CMO of Airbnb, which grew from 400,000 homes on the platform to over 4.5 million homes in 191 countries in just three years. played a central role in the company’s unprecedented growth into housing. Half a year. Airbnb’s first Super Bowl commercial and strategic co-marketing partnership with a culturally relevant brand marked a milestone during Mildenhall’s tenure.
Prior to joining Airbnb, Mildenhall served as Vice President of Global Advertising Strategy and Content Excellence at The Coca-Cola Company, where he led the company’s marketing efforts during a period of significant creative innovation. His team developed the global marketing campaign “Open Happiness” and contributed to Coca-Cola’s most profitable growth period in the past 20 years. Due to this success, Coca-Cola was named “Creative Marketer of the Year” at the Cannes Lions International Festival of Creativity.
British-American Jonathan Mildenhall is also a director of GoFundMe and Fanatics. His honors include being featured on Forbes’ list of the world’s most influential CMOs, Business Insider’s list of most innovative CMOs, and receiving Adweek’s Brand Genius Award. will appear.
Mr. Mildenhall expressed his gratitude for the opportunity and said, “The role that Rockett plays in helping people achieve the American Dream through homeownership and financial freedom is huge and cannot be overstated.” said. I am honored to have the opportunity to work with this talented team led by Varun to tell an inspiring and motivational story. ”
The appointment of Jonathan Mildenhall as CMO of Rocket Companies marks a strategic move to leverage his extensive experience in driving brand growth, innovation and social impact. As he takes on this pivotal role, the industry will no doubt be looking forward to exciting developments under his leadership.
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