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Jow, the Parisian grocery shopping and menu recommendation app, announced an additional $13 million in Series A extension funding round led by Northzone. The additional capital will be used to support the company’s entry into the US market.
Building on a previously announced but unclassified Series A round in which Eurazeo, Stride, Headline, and DST Global poured $20 million into the startup, a $13 million extension welcomes Northzone to the cap table and brings Eurazeo to the Existing supporters will also participate.
The food tech sector has seen some healthy consolidation in recent months, but despite its characteristics, Jow is not what you might think.
This is not a grocery delivery service, nor is it a prepared meal deal. When you sign up for the service, you’ll be asked a number of questions, including the number of adults, children, and pets in your household, dietary preferences, allergies/dislikes, goals, and geographic location, and Jow will create an outline for your bespoke menu. start. .
Since 2017, Jow has built a user base of more than 6 million people across France and partnered with eight of the country’s largest grocery retailers, including Carrefour, Ocean, and Intermarché.
Added with a secret sauce, Joe is now rolling out shows to the United States, where the company claims it’s particularly suited. The company already has partnerships with retailers like Ralph’s and Kroger.
Jacques-Edouard Sabatier, CEO and co-founder of Jow, elaborates:
“Jow, the digital personal shopper, kitchen help, and life coach, helps families eat better, reduce costs and waste. Over 150 million meals have been prepared thanks to Jow. Each meal typically contains 25% more fresh ingredients and 15% less waste.
“We’re incredibly proud to offer families a way to eat better, reduce waste, and ease the mental strain of meal preparation.”
Commenting on the investment, Jessica Schultz, partner at Northzone and former co-founder of HelloFresh, added:
“We are very excited to partner with Jacques Edouard and the entire Joe team, as we believe they have the potential to become a truly category-defining company in the food space. Because I am.”
“They are transforming the way consumers think about meal planning and grocery shopping, while at the same time enabling retailers to expand distribution and FMCG companies to become more data-driven.” We are approaching this trillion-dollar industry with a unique approach.”
Lead image via Jow
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