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(boise) – Thursday, Attorney General Raul Labrador announced a $350 million national settlement with Publicis Health to resolve an investigation into the global marketing communications company’s role in the opioid prescription crisis. The state of Idaho will receive approximately $1.6 million from the settlement to help address the opioid crisis.
“The opioid crisis is a national tragedy of shocking levels of greed and exploitation,” said Attorney General Labrador. “With the single-minded ruthlessness of drug cartels, we have seen addiction tighten its grip on citizens while corporations turn a blind eye to the misery they have created. Although this settlement will not replace the lives lost, we hope that future addictions can be avoided by investing wisely in prevention and treatment.”
In agreeing to the terms of the settlement, Publicis recognizes the harm its actions have caused, and this agreement provides support for treatment, recovery, and building lasting infrastructure for communities hardest hit by the opioid crisis. , more financial support will be given to save lives. The company also publishes thousands of internal documents on its public website detailing its work for opioid companies such as Purdue Pharma, and the company has also released thousands of internal documents on its public website detailing its work for opioid companies such as Purdue Pharma, and the company has also released thousands of internal documents on its public website detailing its work for opioid companies such as Purdue Pharma. Stop accepting jobs.
ThursdayThe filing in Ada County District Court describes how Publicis’ activities contributed to the crisis by helping Purdue Pharma and other opioid manufacturers market and sell opioids. Court documents also describe how Publicis acts as Purdue’s agent of record for all private-label opioid drugs, including OxyContin, and communicates within its private health office between patients and health care providers. It details how the company developed a sales strategy that relied on collecting data from recorded conversations. The company also contributed to Purdue’s decision to market OxyContin to providers of patient electronic health records.
More than 934 Idahoans died from prescription opioid overdoses between 2018 and 2022, according to the Governor’s Office of Drug Policy. These deaths and the impact on the thousands of people suffering from opioid addiction pose significant costs to our health care. Welfare and criminal justice systems. Beyond the economic damage to our state, the impact on opioid addiction, drug use, and overdose deaths is tearing families apart, damaging relationships, and devastating communities.
This settlement is the latest action taken by the Labrador Attorney General to combat the opioid crisis and hold accountable those responsible for creating and fueling the crisis. To date, the state of Idaho has received about $14.6 million in legal settlements with drug companies and others for their role in the crisis. Information about distribution in Idaho, by county, city, and health district, is available on the Attorney General’s Opioid Settlement webpage.
Colorado led a multistate group in the investigation, with attorneys general from California, Connecticut, Idaho, Massachusetts, New York, North Carolina, Oregon, Tennessee, and Vermont on the executive committee. They are joined by the attorneys general of every state, territory, and District of Columbia.
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