Close Menu
The Elite TimesThe Elite Times
  • Home
  • Entrepreneur
  • Finance
  • Fund
  • Investment
  • Marketing
  • Stock
  • World
  • Business

Subscribe to Updates

Get the latest creative news from FooBar about art, design and business.

What's Hot

Visionary Entrepreneur Manuel Manzoni and International Taxation Expert Marco Scardeoni Partner to Drive Global Expansion through GCC Advisors

April 16, 2024

Help comes to Fort Worth businesses affected by explosion – NBC 5 Dallas-Fort Worth

March 29, 2024

Lawmakers claim ‘irresponsible’ withdrawal from Endowment Fund proceeds to pay full dividends

March 29, 2024
Facebook X (Twitter) Instagram
Facebook X (Twitter) Instagram
The Elite TimesThe Elite Times
  • Home
  • Entrepreneur

    21 Great Business Ideas for Nurse Entrepreneurs

    March 27, 2024

    EY announces 18 female entrepreneurs selected for EY Entrepreneurial Winning Women™ Asia-Pacific class of 2024 | EY

    March 27, 2024

    Victims of Baltimore bridge collapse include father of three and budding entrepreneur

    March 27, 2024

    Until April 2nd, get great discounts with lifetime access to this stock market app

    March 27, 2024

    Secure and reliable project management support for $25

    March 27, 2024
  • Finance

    Rocket Pharmaceuticals Announces Appointment of Aaron Ondrey as Chief Financial Officer and Additional Updates to Corporate Leadership Team

    March 26, 2024

    Reddit ignites resurgence in meme stocks, further sign of ‘bull market on all fronts’

    March 26, 2024

    Walmart stock plummets, retail giant expected to see further growth

    March 26, 2024

    Stocks soar as Wall Street looks to continue breaking records

    March 26, 2024

    Stocks soar as Wall Street looks to continue breaking records

    March 26, 2024
  • Fund

    Help comes to Fort Worth businesses affected by explosion – NBC 5 Dallas-Fort Worth

    March 29, 2024

    Lawmakers claim ‘irresponsible’ withdrawal from Endowment Fund proceeds to pay full dividends

    March 29, 2024

    The LDP slush fund scandal: What will make po

    March 29, 2024

    City of San Antonio seeks dismissal of Reproductive Justice Fund lawsuit

    March 29, 2024

    Clashes expected between Biden fundraisers and President Trump during preview visit to New York

    March 29, 2024
  • Investment

    Amazon (NASDAQ:AMZN) accelerates investment in humanity and accelerates AI drive

    March 28, 2024

    Recent trends in Kazakhstan’s investment situation

    March 28, 2024

    City of South Bend shares plans for Madison Lifestyle District with more than $330 million in private investment

    March 28, 2024

    OKX Ventures announces strategic investment in MyShell, a pioneer in AI-integrated Web3 technology

    March 28, 2024

    Reform of the EU Foreign Direct Investment Screening Regulation – How might M&A Transactions be impacted? | Mayer Brown

    March 28, 2024
  • Marketing

    Premium hospitality is on fire

    March 27, 2024

    S&P 500 sets record as Wall Street emerges from lull

    March 27, 2024

    DevvStream Announces Multi-Year Agreement to Sell CFR Credits with Major Logistics and Marketing Company

    March 27, 2024

    Global online dating services market by service (casual dating, matchmaking, niche dating), subscription (annual, monthly, quarterly), age group, and gender

    March 27, 2024

    Tower Federal Credit Union Receives Two CUNA Diamond Awards for Creative Excellence in Marketing

    March 27, 2024
  • Stock

    Forget Tesla: We think the ‘Magnificent Seven’ should replace this stock

    March 27, 2024

    Forget about Tesla: One of the unstoppable artificial intelligence (AI) stocks belongs to the ‘Magnificent Seven’ instead

    March 27, 2024

    2 Artificial Intelligence (AI) Stocks with Potential for Parabolic Growth

    March 27, 2024

    Mr. Powell’s comment

    March 27, 2024

    What you need to know about Trump Media’s stock debut

    March 27, 2024
  • World

    Take a look inside the New York Stock Exchange, the world’s largest stock market

    March 26, 2024

    China challenges Biden’s electric vehicle plan at World Trade Organization

    March 26, 2024

    Wolfspeed joins Senator Thom Tillis and key officials to conquer world’s largest and most advanced silicon carbide facility

    March 26, 2024

    Amy Brenneman, Raviv Ullman, Jeremy Love, cast and others in ‘Galilee’ world premiere, 34 years old

    March 26, 2024

    These beauty brands are among the most innovative companies in the world

    March 26, 2024
  • Business

    Canadian business leaders say housing should be a top federal budget priority

    March 27, 2024

    The power of mentorship in business

    March 27, 2024

    Los Angeles County business owner forced to pay damages after SWAT raid

    March 27, 2024

    Chinese President Xi meets with foreign business leaders amid economic uncertainty | Business and Economic News

    March 27, 2024

    China’s Xi Jinping meets with US business leaders in Beijing

    March 27, 2024
The Elite TimesThe Elite Times
Home»Business»Licensing shows to Netflix is ​​big business, creating a dilemma for studios
Business

Licensing shows to Netflix is ​​big business, creating a dilemma for studios

The Elite Times TeamBy The Elite Times TeamJanuary 29, 2024No Comments6 Mins Read
Facebook Twitter Pinterest LinkedIn Tumblr Email
Share
Facebook Twitter LinkedIn Pinterest WhatsApp Email

[ad_1]

Cash-starved entertainment studios are getting back into the content licensing game, pumping out treasured shows like HBO “Sex and the City” And Disney’s “Grey’s Anatomy” is back on Netflix.

But while studios might benefit from licensing, it could also help streamer become even more dominant.

The reinstatement of licensing is also bringing new scrutiny to long-standing practices as the job becomes more difficult and complex.

Licensing has historically been a mainstay for entertainment companies, except for a period when they hoarded a lot of content when building their own streaming services. It used to be that movies followed a predictable path, running for long periods in theaters and then coming out with pay-per-views, DVD box sets, and so on.

Nowadays, movies spend less time in theaters, if at all. Box set sales evaporated. Then came new streamers and free ad-supported services.

Deals are becoming shorter and more fluid as streamers seek to constantly update their offerings for fickle subscribers. 10-year film contracts are now common for him for three years. A TV Series may be licensed to multiple streamers at the same time.

Content salespeople need to sift through more data to find out how to get the most value out of each title.

“It used to be a lot easier to get a license,” said Mike Pierce, AMC’s vice president of distribution and content sales. Pears oversees the distribution of AMC’s content across its own streamers such as AMC+ and Shutter, as well as his FAST channels across nine platforms, as well as AMC+’s partnerships with Apple TV+ and more. Masu. “It’s not a seller’s market anymore. You don’t just need a salesperson. You need someone with a broader understanding of the industry.”

Why licensing is more than just a “band-aid”

Executives at companies like Warner Bros. Discovery and Paramount are bullish on licensing, which has high margins and generates steady cash.

“It’s a real benefit for the studios and the companies that sell them because they’re going to immediately see billions of dollars in revenue that was foregone over the past few years,” said Jessica Lief Ehrlich, a media analyst at Bank. There is,” he said. America’s.

Licensing may be based on past entertainment strategies, but there’s no reason it should stay there. Wall Street is hungry for profits era of high interest rates.

“It’s the future,” said Dan Cohen, Paramount’s head of content licensing. “Monetizing content throughout the ages has always been important to how we create content and how we pay for it.”

Leif Ehrlich argued that streamers should never have walked away from their licenses in the first place.

“I don’t think this is a Band-Aid,” Lief Ehrlich said of the license. “I think they’ve realized over the last three years that they don’t have to do everything in-house.”

Mitch Metcalf, a former head of research and scheduling at ABC and NBC who now runs media consulting firm Metcalf Entertainment Intelligence (MEI), agrees that licensing is a natural trend in the entertainment industry. Agreed.

“It’s always a mistake to hoard your content and think, ‘I’m going to get as much value out of it as I can and take away the benefits that others can get from it,'” Metcalf said. “That doesn’t make sense. The content just screams to be played in multiple places to increase viewership and revenue.”

“We’re not going to cannibalize the audience,” Metcalf said. “You’ll reach new audiences and generate new revenue.”

License required due to lack of streamers

But every deal comes with potential trade-offs, and there are constant debates about making content more widely available versus what and how much to keep in a company’s own services.

“They were always faced with a Hobson’s choice: do they license it now and take the money and risk not having anything exclusive or distinctive about their service, or do they want future subscriptions?” Do they continue to hold on to the rights in hopes of receiving advertising revenue?” said Meeka Bondi, an entertainment attorney at Perkins Coy.

Licensing helps programs reach new and larger audiences and sell related consumer products. The downside is that making it widely available can dilute its value in the eyes of your audience. Releasing a first-run movie to an ad-supported platform can drive viewers away. And your own streaming business could suffer if people think they can watch your show everywhere.

“If a streaming service were a big hit, in my opinion, they wouldn’t consider licensing more content,” said UBS media analyst John Hodulyk.

While some companies, like Paramount, have not stopped licensing, others question whether the return to licensing is just a short-term solution to revenue problems.

An executive at a major streamer said, “There’s a bit of a sense of despair.”

Companies typically do not host the most brand-defining programming for their services. Paramount has been licensing older seasons of CBS’ procedural “NCIS” to grow its audience, but it’s also forcing viewers to come to Paramount+ to watch the entire series, for example.

Netflix has a license to murder

The biggest risk is that studios will undermine themselves by licensing to the biggest streamers.

Tim Nolen, equity research analyst at Macquarie, said: “The bigger Netflix gets, the more other studios will want to license its content, and the more studios will want to license their content, the more likely they will decide how to use their DTC services accordingly.” “This leaves us with the familiar predicament of whether to grow the stock or not,” Macquarie equity research analyst Tim Nolen wrote. A note after Netflix’s late January earnings report.

On its earnings call, Netflix was enthusiastic about how it’s benefiting from other companies’ renewed licensing appetite.the New engagement report The study, which covered the first half of 2023, found that 45% of viewing came from licensed titles such as “Breaking Bad” and “Suits.”

But don’t expect “Squid Game” to arrive on Hulu anytime soon. Netflix has said it has no interest in releasing its originals to other distributors.

The return to licensing is one of many ways the pivot to streaming profitability has changed the business. Netflix Other entertainment companies that sought full ownership of their content when building streaming services now Becoming increasingly agnostic about it. Streamers are also increasingly considering bundling with other services to attract and retain subscribers.

“As long as they’re smart about it, they don’t have to lose out with it,” Nolen said of licensing. “But at the same time, they’re just feeding the Netflix machine and perhaps making it even more powerful.”

But for now, big entertainment companies don’t have many options.

[ad_2]

Source link

Share. Facebook Twitter Pinterest LinkedIn Tumblr Email
Previous ArticleCall a healthcare stock from your bullpen watchlist and start a new position
Next Article Sound Financial Strategies for Single Adults | Personal Loans
The Elite Times Team
  • Website

Related Posts

Canadian business leaders say housing should be a top federal budget priority

March 27, 2024

The power of mentorship in business

March 27, 2024

Los Angeles County business owner forced to pay damages after SWAT raid

March 27, 2024
Leave A Reply Cancel Reply

Demo
Latest Posts

21 Great Business Ideas for Nurse Entrepreneurs

March 27, 2024

EY announces 18 female entrepreneurs selected for EY Entrepreneurial Winning Women™ Asia-Pacific class of 2024 | EY

March 27, 2024

Victims of Baltimore bridge collapse include father of three and budding entrepreneur

March 27, 2024

Until April 2nd, get great discounts with lifetime access to this stock market app

March 27, 2024
Stay In Touch
  • Facebook
  • Twitter
  • Pinterest
  • Instagram
  • YouTube
  • Vimeo
Don't Miss

The 6% commission on buying and selling homes will be abolished after the real estate agent association agrees to an earthquake settlement.

By The Elite Times TeamMarch 15, 2024

[ad_1] CNN — The standard 6% commission on home purchase transactions will no longer be…

Boeing: How troubled is the company?

March 17, 2024

How Instagram beats TikTok

March 18, 2024

Subscribe to Updates

Get the latest creative news from SmartMag about art & design.

Demo
About Us
About Us

Welcome to [Your Website Name], your go-to source for comprehensive information on funds, investments, and the latest in stock news. We are dedicated to providing you with accurate, insightful, and up-to-date content to empower your financial decisions.

Facebook X (Twitter) Pinterest YouTube WhatsApp
Our Picks

Visionary Entrepreneur Manuel Manzoni and International Taxation Expert Marco Scardeoni Partner to Drive Global Expansion through GCC Advisors

April 16, 2024

Help comes to Fort Worth businesses affected by explosion – NBC 5 Dallas-Fort Worth

March 29, 2024

Lawmakers claim ‘irresponsible’ withdrawal from Endowment Fund proceeds to pay full dividends

March 29, 2024
Most Popular

Visionary Entrepreneur Manuel Manzoni and International Taxation Expert Marco Scardeoni Partner to Drive Global Expansion through GCC Advisors

April 16, 2024

Teenage Girl Finds Mom’s Debit Card, Spends $64,000 on Mobile Games

January 9, 2020

Apple’s Beats Studio Pro Headphones Listed in FCC Database Ahead of Launch

January 10, 2020
© 2025 theelitetimes. Designed by theelitetimes.
  • Home
  • About us
  • Contact us
  • DMCA
  • Privacy Policy

Type above and press Enter to search. Press Esc to cancel.