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Wizards of the Coast has come under fire for admitting to using AI artwork in a recent campaign for its hit card series. Magic: The Gathering. Ironically, the American gaming company announced his late 2023 release, reiterated the company’s commitment to the use of authentic artwork, and encouraged many artists and creators to “create their final work.” “Don’t use AI generation tools to do this.” magic product. ” But apparently that sentiment didn’t apply to the ad campaign, i.e. the background, and fans were quick to call out on social media.
“LOL. It lasted two weeks straight.” I have written User Nick Dobos (via X). “But imagine how happy the shareholders were when they fired everyone just before Christmas so they could use AI to lie to them,” added Archeology Bird.
My guess is that the entire ad campaign was created using A/I-generated images and retouched to give it the feel of a man-made artifact. pic.twitter.com/St5bXhcXfu
— MarcoMaps Bernardini (@MarcoMA4PS) January 6, 2024
One of the images in question is a feature magic In our new series, Ravnica Remastered, we used AI to generate backgrounds, slightly retouched cards in place, and removed inaccuracies throughout the composition. “Well, we made a mistake earlier when we said the marketing images we posted were not created using AI,” WotC said via X.
“As our passionate community has pointed out, even though humans are responsible for creating the overall image, some of the AI components built into industry-standard tools like Photoshop It seems like it’s getting lost in marketing creative. Art is provided by vendors, but it’s up to us to make sure we deliver on our promise to support amazing human ingenuity. magic wonderful. We have already made it clear to artists, writers, and creators contributing to the Magic TCG that we require that they not use AI generation tools to create their final works. magic product. ”
This isn’t the first time WotC has used AI in marketing, having previously used it in a campaign featuring Lara Croft last November, and Dungeons & Dragons A few months ago – it was certainly a shock for fansmagic was one of the companies that criticized Midjourney for intellectual property infringement.
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