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Home»Marketing»Market research firm Focus Insights continues ASEAN expansion, appoints new GM
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Market research firm Focus Insights continues ASEAN expansion, appoints new GM

The Elite Times TeamBy The Elite Times TeamJanuary 29, 2024No Comments2 Mins Read
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Global market research firm Focus Insights has appointed Sugandha Verma (pictured) as its new General Manager as it continues its expansion and focus on the ASEAN region. She will be based in Singapore in her new role.

Verma has been around for over 20 years Previously, he worked at Coco-Cola, Shiseido, Kantar, and Nielsen, gaining experience in both research and FMCG companies.

Prior to his appointment, Verma served as Director of Platform Services Insights at The Coca-Cola Company. In her role, she worked with multi-functional leaders to understand and identify key business opportunities through data and insights.

Don’t miss: WPP merges BCW and Hill & Knowlton to form new communications agency Burson

In 2021, Verma briefly worked with Shiseido to provide insight into the beauty category, collaborating with brand, sales and EXCOM internal stakeholders to provide market intelligence and forecasting for the category and brand.

During her extensive career, she has also worked for companies such as Trax Retail, Nielsen NeuroFocus, and Worldpanel by Kantar.

“Verma is a great addition to our leadership team as we continue to expand our services and expertise in FMCG, consumer goods, pharmaceuticals and hardware market research globally.” Focus Insights said Dean Hubball, CEO of.

“What sets Verma apart is her deep passion and exceptional skill in building strong, lasting relationships with stakeholders and clients. Her approach is not just about data, but empathetic. It’s about developing strategies that drive action,” he added.

“I’m excited to work at Focus Insights. They’re a smart group of people with expertise from the FMCG industry and an innovative research model to move quickly. . I am very much looking forward to representing the team in my hometown,” Verma said in a statement.

Join us on #Content360 from April 24th to 25th. This event is his two-day celebration centered around his four main thematic pillars: Strategy using insight. Content as an experience. And embrace the future. Learn how to curate content with creativity, critical thinking, and confidence with Content360.

Related article:
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